This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Content Marketing
5 Tips on Writing Marketing Content that Drives Business Value
Creating compelling marketing copy comes down to providing value for your fans. This doesn’t happen overnight. In fact, writing marketing content that will be meaningful and impactful for a diverse audience is a huge task. These five tips provide a strategic starting point for newbies while providing deeper wisdom for the more experienced folks. Tip #1: Start With The End…
- Analytics & Testing
How Marketers can Ready Themselves Today for the Limitless Capabilities of Big Data Analytics of Tomorrow
The world of marketing is currently at a crossroads. Traditional processes and approaches are currently being challenged by emerging technologies and the looming specter of Web 3.0–which promises to be a sprawling landscape powered by decentralization and limitless metaverse worlds. So how can marketers deliver impactful experiences for their target audience in a changing digital landscape? Big data appears to…
- Marketing Infographics
How to Use Social Media to Help Your Business
Given the complexity of social media marketing, tools, and analysis, this may seem like an elementary post. You might be surprised that only 55% of businesses actually utilize social media for business. It’s easy to think of social media as a craze that has no value for your business. With all of the noise out there, many businesses underestimate social…
- Content Marketing
Wipster: Video Review and Approval Platform
We’ve been working with our friends at 12 Stars Media (long-time fans and friends!) on a client’s video. It’s a sophisticated video, involving intros, outros, b-roll, customer footage, and interviews all wrapped up in just over 2 minutes. They sent over a link where we can access the video via Wipster, a video review and approval platform. It’s a very…
- Content Marketing
Blitz: Performance and Load Testing from the Cloud
It’s tough coming up with an analogy for the load put on a web server so here goes. Imagine you’re a web server and your visitors are cans of tomatoes. If you have one or two cans of food, you can carry them pretty easy. Pile a few hundred in your arms and none of the food can get where…
- Marketing Tools
Infusionsoft Now Includes Responsive, Codeless, Drag and Drop Landing Pages
Just today I was working with a client who had fantastic articles that were attracting a lot of attention their site. The engagement was good, and the content was driving organic traffic, but there was just one problem. The company didn’t have any type of call-to-action to drive the lead through to their sales team. Optimally, they needed a call-to-action…
- Sales and Marketing Training
Invest in People. You Won’t Be Disappointed!
I’ve joked with quite a few folks that since my divorce (and subsequent dissolution of all of my worldly assets), I have spent my last five years investing in people. That may sound very strange, and hopefully not selfish, but I feel that by focusing my attention on mentors, friends, and family – I will live a much more fruitful…
- Analytics & Testing
Searchmetrics: An Enterprise, Data-Driven SEO Platform
There are dozens of SEO tools available with more flooding the market every month. The problem with the majority these tools are that they focus on metrics that may have been important years ago, but aren’t anymore. Searchmetrics is an enterprise, data-driven SEO platform that continues to evolve and deliver results for its clients – internationally. Today’s search engines index…
- Social Media & Influencer Marketing
It’s Time to Turn Your Company Upside Down
When companies describe their management hierarchy, you usually get a pretty cool diagram that ranks employees by who they report to. The ones with the power and the compensation are always listed on top… in order of importance. It’s not a surprise. This puts the customer at the bottom of the hierarchy. Those employees who deal with prospects and customers…
- Analytics & Testing
Usersnap: Elevate Your Product By Collecting Actionable User Feedback
Understanding your users’ needs can make or break a product’s success. Often, user feedback is fragmented, difficult to track, and overwhelming. Product managers, developers, and marketing teams struggle to gather precise insights that lead to impactful decisions. The challenge lies in collecting feedback and doing so efficiently and in a way that genuinely drives growth. Usersnap Usersnap is a user…
