This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Marketing & Sales Videos
Mia: Local Business Reviews, Loyalty, and CRM
Mia, from Signpost, scans data on millions of consumers to find new opportunities to send the right messages at the right time. This AI-based technology creates emails and texts that your customers respond to, increasing your sales by 10% and upping your review rating by nearly two stars on average. Mia reaches out to customers to see if they’d recommend…
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Marketing Infographics
10 Keys to Mastering the Instagram Algorithm for Business Growth in 2025
Instagram’s algorithm in 2025 is a sophisticated system designed to deliver personalized, engaging content based on user behavior, interests, and interactions. For businesses and influencers, understanding this system is critical not only for visibility but for conversion and website traffic as well. One of the most effective ways to game the algorithm is to use Instagram’s content formats – Single…
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Marketing Tools
Foxit: Elevate Your Document Management, E-Sign Workflows, and PDF Experience
Efficient document management is essential. From editing PDFs to integrating advanced e-signature capabilities, businesses need robust, user-friendly solutions that streamline workflows. However, traditional tools often have limitations due to high costs, outdated technology, or poor integration with other software. Foxit Foxit provides a powerful alternative with its suite of products designed to transform how organizations handle digital documents. Foxit is…
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Marketing Infographics
Why Your Business Must Go Social
Unlike other more traditional forms of marketing, social media marketing is as accesible to small business owners as it is to Fortune 500 companies. This infographic illustrates the impact of social media on your business.
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Marketing Infographics
The 5 Most Common Marketing Technology Failures
When working with clients, we often inform them that we’re still in the wild west of online marketing… these are still the young days, and not everything has been attempted yet. But that doesn’t mean we still can’t learn from the mistakes of others. With new technologies emerging almost every day, it takes an experienced and educated marketing professional to…
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Marketing Infographics
Mobile Apps: How Important is Planning, Prototyping, and Testing?
There’s quite a bit of expense in working with custom mobile application developers just in the planning and prototyping phase. Time spent to ensure the user experience is optimal is critical to the success of your mobile application’s adoption and usage, though. But only 52% employ a testing program for their mobile applications according to a report from Accenture! The…
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Content Marketing
Consumer Data You Should Be Tracking in Your Interactive Content
While we can all, for the most part, agree that interactive content isn’t anything “new,” advances in marketing technology have made interactive content all the more useful to one’s marketing efforts. Most types of interactive content allow brands to collect copious amounts of information on consumers — information that can be used to better cater to consumer needs and help…
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Content Marketing
Lumavate: A Product Experience Management Platform for Exceptional Product Experiences
Product manufacturers face significant challenges when managing vast amounts of product data and delivering exceptional digital experiences to their customers. Scattered spreadsheets, disconnected systems, and reliance on IT resources often hinder productivity and lead to inconsistent product information across various touchpoints. This results in a disconnected customer experience and makes it difficult for manufacturers to showcase their products effectively and…
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Advertising Technology
Purply: Automated Affiliate Program Management for Ecommerce
As online business continues to grow, especially during this time of Covid-19, as well as year over year during the holiday season, small and midsize companies are increasingly entering the digital fray. These businesses are in direct competition with much larger, established players, such as Amazon and Walmart. For these businesses to stay viable and competitive, adopting an affiliate marketing…
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Marketing Tools
MacDroid: The Ultimate Solution for Seamless Android-Mac Connection
Moving files between Android devices and MacOS can be frustratingly complex. Many users struggle with compatibility issues, slow transfer speeds, and unreliable connections interrupting their workflow. Moving files between Android devices and MacOS without specialized software presents several challenges. Common workarounds include: Cloud Services: Requires uploading files first, consuming time and data. Large files often face upload restrictions and slow…
