This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
Marketing & Sales Videos
Mia: Local Business Reviews, Loyalty, and CRM
Mia, from Signpost, scans data on millions of consumers to find new opportunities to send the right messages at the right time. This AI-based technology creates emails and texts that your customers respond to, increasing your sales by 10% and upping your review rating by nearly two stars on average. Mia reaches out to customers to see if they’d recommend…
-
E-commerce and Retail
JungleScout: Tools and Training To Launch And Grow Your Sales On Amazon
There’s no understating the impact of Amazon on the retail and ecommerce. Not to mention the devastation that occurred in the retail industry due to the pandemic and the subsequent decision to lockdown the vast majority of small retailers. Today, more than 60 percent of consumers start their online shopping searches on Amazon. Amazon’s revenue from its marketplace sellers increased…
-
Email Marketing & Automation
Reelevant: Live Email intelligence Technology
The email industry has two major problems with its continued use of mass mailing: Personalization – Sending the same message, at the same time, to all your email subscribers isn’t getting the right message to the right time to the right recipient. Why would Marianne, 24 years old, receive the very same offers as Michael, 57 years old, when they’re…
-
Content Marketing
Consumer Data You Should Be Tracking in Your Interactive Content
While we can all, for the most part, agree that interactive content isn’t anything “new,” advances in marketing technology have made interactive content all the more useful to one’s marketing efforts. Most types of interactive content allow brands to collect copious amounts of information on consumers — information that can be used to better cater to consumer needs and help…
-
Advertising Technology
Purply: Automated Affiliate Program Management for Ecommerce
As online business continues to grow, especially during this time of Covid-19, as well as year over year during the holiday season, small and midsize companies are increasingly entering the digital fray. These businesses are in direct competition with much larger, established players, such as Amazon and Walmart. For these businesses to stay viable and competitive, adopting an affiliate marketing…
-
Content Marketing
Mastering the 10 R’s To Maximize Your Corporate Blogging Strategy
Companies blog for several strategic reasons, which can play a pivotal role in their broader sales and marketing efforts: To Drive Traffic: Blogging increases a company’s visibility on search engines. Regularly updated content indexed by search engines drives new visitors to the company’s website, which can be converted into leads. To Establish Authority: By publishing informative and expert content, a…
-
Customer Data Platforms
After the Deal: How to Treat Customers with a Customer Success Approach
You’re a salesperson, you do sales. You are sales. And that’s just it, you think your job’s done and you move on to the next one. Some salespeople don’t know when to stop selling and when to start managing the sales they’ve already made. The truth is, post-sale customer relationships are just as important as presale relationships. There are several…
-
Marketing Infographics
10 Keys to Mastering the Instagram Algorithm for Business Growth in 2025
Instagram’s algorithm in 2025 is a sophisticated system designed to deliver personalized, engaging content based on user behavior, interests, and interactions. For businesses and influencers, understanding this system is critical not only for visibility but for conversion and website traffic as well. One of the most effective ways to game the algorithm is to use Instagram’s content formats – Single…
-
Content Marketing
WordPress: How To Check If The User is Logged, Determine Their Role, And Modify Content
We have a lot of authors on Martech Zone but not all of them are familiar with WordPress and how to log in and publish on the site. WordPress can identify whether or not you’re logged into the platform using a user_level function that returns whether or not you’re logged in as well as what your role is. Check User…
-
Marketing Infographics
Mobile Apps: How Important is Planning, Prototyping, and Testing?
There’s quite a bit of expense in working with custom mobile application developers just in the planning and prototyping phase. Time spent to ensure the user experience is optimal is critical to the success of your mobile application’s adoption and usage, though. But only 52% employ a testing program for their mobile applications according to a report from Accenture! The…
