This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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InfluencerActive: Find B2B Influencers Easily For Your Next Influencer Marketing Campaign
Today, I joined over 100 other B2B influencers in the launch of Influencer Active . This is the first B2B influencer digital marketplace for B2B or B2C brands to discover and hire influencers directly. The global self-service influencer marketplace is unique because it connects brand marketers with curated influencers who have built a...
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MessageGears: Mobilize Your Retail Enterprise Customer Data for Scalable Cross-Channel Marketing
Enterprise organizations have invested significant time, resources, and effort into consolidating their customer data into unified repositories such as data lakes, data warehouses, and Customer Data Platforms ( CDPs ). This monumental undertaking aims to create a comprehensive, 360-degree view of each customer, bringing together information from various touchpoints and interactions across the organization...
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Diginius Insight: Unify Your Advertising, Marketing, and SEO Data To Improve Your Performance
Businesses constantly seek ways to enhance their online presence and achieve sustainable growth. With the ever-evolving marketing landscape, it can be challenging to keep track of various campaigns, analyze data effectively, and gain valuable insights. Diginius Insight Diginius Insight is a powerful digital performance platform designed...
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What are the Elements of the Best Facebook Contest Apps?
Today I actually had the pleasure - thanks to an invite from Jay Baer - of sharing tacos and Margaritas with the leadership team from ShortStack out at Social Media Marketing World. I made sure to let the team from ShortStack know how much we've enjoyed our ongoing relationship...
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The Top Marketing Tactics for Lead Generation
We touched base with an old client today who hasn't worked with us in the last year. A year ago, many companies were utilizing our resources because we were ahead of the curve on search optimization strategies. Now, I believe we're pushing our clients further down the road to rich content strategies and marketing automation...
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Five Questions You Need To Answer When Optimizing Your Content Marketing Strategies
Off and on I notice that some social media pundits tell companies it doesn't matter where they participate in social media, only that they actually do. Others argue the development of a social media strategy before ever starting. There are five questions you need to ask yourself when creating...
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Survey Results: How Are Marketers Responding to the Pandemic and Lockdowns?
As the lockdown eases and more employees head back to the office, we were interested in investigating the challenges small businesses have faced due to the Covid-19 pandemic, what they have been doing over lockdown to develop their business, any upskilling they’ve done, the technology they’ve used over this time, and what their plans...
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Zuberance: Unlock Always-On UGC and Referral Sales Fast
Customer trust is collapsing. Paid reach costs more every quarter, organic visibility is unpredictable, and audiences are increasingly numb to traditional marketing. Yet one channel continues to outperform every other form of persuasion: real customers sharing real experiences. Brands that learn to operationalize advocacy — not treat it as a lucky byproduct — gain a...
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Plesk: Streamline Your Agency’s Workflow and Boost Productivity With A Centralized Client Management Platform
Web agencies and content managers face numerous challenges. The demands can be overwhelming, from managing multiple client websites to ensuring top-notch security and performance. Juggling various tools and platforms often leads to inefficiencies, increased costs, and potential errors. What if there was a way to centralize all these tasks into one powerful, user-friendly solution...
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PLEASE DON’T GO: Three Exit Intent Tactics That Won’t Annoy Your Visitors
Exit intent technology ( What is it? ). Digital marketing's version of KC and The Sunshine Band's Please Don't Go . We've proven over and over through A/B testing that using exit intent technology to trigger an overlay can be an extremely effective way of salvaging abandoning visitors. Examples of triggered content include...