This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Content Marketing
7 Tactics to Boost Your Content Creation
On Tuesday, we had a fantastic webinar with one of our partners, Wordsmith for Marketing, on 10 Content Creation Tactics for When the Well Runs Dry. While we did have fun making jokes and doing little dances behind the scenes, there were some great insights shared on the webinar. Here are 7 key takeaways from our content creation tactics webinar:…
- Content Marketing
The Inbound Marketing Experts You Will Learn From Online
Colleague Dave Morse of Delta Faucet passed on a congratulations to me today for making a list of 18 Must-Know Inbound Marketing Experts in Marketo’s Whitepaper: Amplify Your Impact: How to Multiply the Effects of Your Inbound Marketing Program. What is an Inbound Marketing Expert? Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to…
- Marketing & Sales Videos
RelateIQ: A Relationship Intelligence Powered CRM
RelateIQ is a simpler CRM that integrates with your email inbox to automatically digest and organize data from each data source. RelateIQ automatically syncs the data from your inbound and outbound emails, calendar, and smartphone calls (though the mobile app) to eliminate manual data entry into the CRM. It’s so advanced that if someone emails you and you don’t reply,…
- Content Marketing
OneUp: Automatically Post To Google Business Profile From Your RSS Feed
If you’re a local business, it’s critical that you maintain both a website that’s well-optimized as well as a Google Business Profile Account. The vast majority of search engine users never scroll or navigate to organic results that find your website… they interact with the map pack on the search engine results page (SERP). The map pack is the section…
- Artificial Intelligence
Dell EMC World: 10 Terms Transforming Information Technology
Wow, what a couple weeks! If you’ve noticed I haven’t been writing as frequently, it’s because I made one heck of a trip out to Dell EMC World where Mark Schaefer and I had the honor of interviewing the leadership across Dell Technology companies for their Luminaries podcast. To put this conference into perspective, I walked 4.8 miles the first…
- Sales and Marketing Training
Scaling Your Applications: A C-Suite Guide for Getting Enterprise-Ready
Scalability is an architectural approach in which system components are designed for efficiency, modularity, and growth. An excellent resource on application scaling techniques is Acropolium, a firm that has assisted in scaling over 100 applications since 2005. I’d encourage you to read their articles, which share methodologies, frameworks, and tips for scaling. At it’s foundation, the process to scale your applications or…
- Content Marketing
Increase the Chances Your Content Goes Viral with these 5 Tactics
We’ve shared other infographics on the elements of viral content and I’m always hesitant at pushing viral as a strategy. Viral content can bring brand awareness – we see that often with videos. However, I’ve never seen anyone hit it out of the park every time. Some try to hard, some fall short… it’s truly a combination of talent and…
- Sales Enablement, Automation, and Performance
The 5 Questions That Will Always Qualify A Lead
Matt Nettleton is a professional sales trainer and my personal sales coach in Indianapolis. The work that he’s accomplished thus far has changed my (negative) attitude on selling and honed my marketing skills. Sales is a lot more complicated than it used to be… by the time folks are calling your sales team, they are very well-informed. I believe it’s…
- Advertising Technology
13 Ways to Target Your Display Advertising
Display advertising continues to advance in its sophistication as we previously discussed on our interview regarding Programmatic Advertising with Pete Kluge of Adobe. If you’re thinking about expanding your promotions into display advertising, there are quite a few ways available to target your advertising impressions to try to capture more relevant audiences, higher click-through rates, and improved conversions: Brand Targeting…
- Content Marketing
WittyParrot: Knowledge Automation for Sales and Marketing Communications
In a report from the McKinsey Global Institute, The social economy: Unlocking value and productivity through social technologies, researchers found that the average knowledge worker wasted 28 hours per month searching and recreating documents. Only 10% of documents at a company were in a useful format. And up to 80% of sales and marketing collateral was never even used. Marketers…
