This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Content Marketing
Harness Unprecedented Times to Reshape How We Work
There has been so much change to how we work in recent months that some of us might not immediately realize the innovations already gaining steam before the global pandemic struck. As marketers, workplace technology continues bringing us closer as a team so we can serve our customers in these stressful times, even while we navigate challenges in our lives.…
- Artificial Intelligence
Will You Lose Your Marketing Job to a Robot?
This is one of those posts that you snicker at… and then go get a shot of bourbon to forget. At first glance, this seems like a ridiculous question. How in the world could you replace a marketing manager? That would require the ability to study consumer behavior thoroughly, analyze complex data and trends objectively, and think creatively to come…
- Sales Enablement, Automation, and Performance
Outplay: Level Up Your Sales Outreach with AI and Outplay’s Powerful Features
Businesses constantly seek ways to enhance their sales outreach and drive revenue growth. Traditional methods often fall short, leading to missed opportunities and inefficient processes. What if there was a solution that empowered sales teams to connect with prospects across multiple channels, automate repetitive tasks, and gain valuable insights to optimize their strategies? Outplay Outplay, the preferred AI-powered sales engagement…
- Artificial Intelligence
Dell EMC World: 10 Terms Transforming Information Technology
Wow, what a couple weeks! If you’ve noticed I haven’t been writing as frequently, it’s because I made one heck of a trip out to Dell EMC World where Mark Schaefer and I had the honor of interviewing the leadership across Dell Technology companies for their Luminaries podcast. To put this conference into perspective, I walked 4.8 miles the first…
- Sales Enablement, Automation, and Performance
The 5 Questions That Will Always Qualify A Lead
Matt Nettleton is a professional sales trainer and my personal sales coach in Indianapolis. The work that he’s accomplished thus far has changed my (negative) attitude on selling and honed my marketing skills. Sales is a lot more complicated than it used to be… by the time folks are calling your sales team, they are very well-informed. I believe it’s…
- Advertising Technology
13 Ways to Target Your Display Advertising
Display advertising continues to advance in its sophistication as we previously discussed on our interview regarding Programmatic Advertising with Pete Kluge of Adobe. If you’re thinking about expanding your promotions into display advertising, there are quite a few ways available to target your advertising impressions to try to capture more relevant audiences, higher click-through rates, and improved conversions: Brand Targeting…
- E-commerce and Retail
VisCircle: Advance Your E-commerce Product Pages with 3D Technology
Technology innovations have been a boon to our society and too many fields and industries in many ways. One e-commerce innovation has been the use of 3D technology. A limitation of the web (at this point) is the ability to fully experience a product like we do in-person at a retail outlet. Until AR and VR are widely adopted, the…
- Content Marketing
Crank Up Your Content Marketing by Identifying These 6 Gaps
I had the pleasure of developing and giving a webinar yesterday as part of Instant E-Training’s Content Marketing Virtual Summit. My specific topic is a strategy we’ve been working with our clients on for the last few years – identifying gaps in their content strategy that help them build authority and drive conversions. While the quality of content is paramount…
- Social Media & Influencer Marketing
The Social Media Return On Investment You’re Not Measuring
Many online marketing and social media professionals are nearsighted. The impact of social media return on investment is well beyond direct clicks to purchases. Your social media strategy will generate revenue indirectly through a number of paths.
- Marketing & Sales Videos
RelateIQ: A Relationship Intelligence Powered CRM
RelateIQ is a simpler CRM that integrates with your email inbox to automatically digest and organize data from each data source. RelateIQ automatically syncs the data from your inbound and outbound emails, calendar, and smartphone calls (though the mobile app) to eliminate manual data entry into the CRM. It’s so advanced that if someone emails you and you don’t reply,…
