This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Analytics & Testing
Exposure is Not the Same as Impact: It’s Time to Stop Using Impressions to Measure Value
What are Impressions? Impressions are the number of potential eyeballs on your story or social media post based on estimated readers/viewers of the outlet/source. In 2019, impressions are laughed out of the room. It’s not uncommon to see impressions in the billions. There are 7 billion people on earth: about 1 billion of them don’t have electricity, and most of the…
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E-commerce and Retail
Ticket Tailor: Empowering Event Organizers with Powerful, User-Friendly Ticketing Tools
Event organizers face numerous challenges when it comes to ticketing and event management. The logistics can quickly become overwhelming, from setting up an online box office to managing attendee lists and processing payments. Many struggle to find an affordable and feature-rich platform while also providing the flexibility and support needed to run events of any size or type. Additionally, organizers…
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Marketing Infographics
The Rise of the Modern Mobile Traveler
Usablenet has prepared a new series of infographics that illustrate the rapid evolution of mobile in the travel industry, with stats speaking to the rise of the modern mobile traveler, the surprising results a mobile loyalty program can have on booking frequency, how millennials are prioritizing mobile in their travel decisions, and more. The full series includes takeaways such as:…
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Marketing & Sales Videos
Sysomos Gaze: Image and Video Monitoring for Social Media
You’re a national brand and a mistreated customer shares an embarrassing photo of your brand on social media. They don’t tag you on the photo, but it’s just too good not to share. It goes viral and before you know it, your monitoring alerts are going off as leading sites begin to mention you and share the image online. Momentum…
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Content Marketing
VaultPress: Offsite WordPress Backups & Restores, Malware Scanning & Removal, and Spam Blocking
Some of our clients choose to host their WordPress instances in the cloud on their own hosting platform. DK New Media had been recently hired to help a company whose site had been hacked and malware injected throughout their core WordPress files. The site was subsequently delisted by search engines and the owner was notified via a Google Search Console…
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Paid and Organic Search Marketing
How to Optimize a Page for Local Search
In a continued series on optimizing your site for inbound marketing, we wanted to provide a breakdown of how to optimize a page to be found for local or geographic content. Search engines like Google and Bing do a great job of picking up geographically-targeted pages, but there are some things you can do to ensure your local page is…
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Marketing Infographics
Social Media for Unsexy B2B Industries
In all honesty, I’m not sure sexy really matters when we speak about social media. The ability to teach, observe, respond and promote in an unsexy business to business industry may not capture a ton of attention – but it can absolutely capture the right attention from the audience seeking your business, product, or service out. If you work for…
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Content Marketing
Your Website Should Always Be The Center of Your Universe
The parable of the wise and foolish builder: The rain came down, the floods came, and the winds blew, and beat on that house; and it didn’t fall, for it was founded on the rock. Everyone who hears these words of mine, and doesn’t do them will be like a foolish man, who built his house on the sand. Matthew…
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Content Marketing
5 Keys to Your Successful Personal Brand
I had a conversation with one friend today and got an email from another asking my advice on how to build their personal brand… and ultimately profit from it. This may be a topic that’s better answered by friend Dan Schawbel, a personal branding expert… so keep an eye on his blog. I’ll share my thoughts on what I’ve done…
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Analytics & Testing
Leger Metrics: Voice of Customer (VoC) Actionable Reporting
Leger Metrics offers a platform to assist your company in a better understanding of how your customer experience drives satisfaction, loyalty and profits across your company. The Voice of Customer (VoC) platform provides you with the tools necessary to capture customer feedback with the following features: Customer Feedback – Invite customer feedback and collect it through mobile, web, SMS, and…
