This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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E-commerce and Retail
6 Ecommerce Strategies for 10%+ Growth in 2025
Hey there, thinking about boosting your ecommerce game in 2025? You’re not alone. With everyone shopping online, it’s a wild race to stay ahead. So, how do you ensure your online store doesn’t just float but grows by over 10%? Let’s dive into some strategies that can help you do just that. We’ll talk about everything from SEO to customer segmentation and…
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Content Marketing
Five Questions You Need To Answer When Optimizing Your Content Marketing Strategies
Off and on I notice that some social media pundits tell companies it doesn’t matter where they participate in social media, only that they actually do. Others argue the development of a social media strategy before ever starting. There are five questions you need to ask yourself when creating content on the web: Where should the content be placed? –…
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Analytics & Testing
Postacumen: Competitive Analysis for Facebook Pages
Where does your brand rank in on Facebook with regard to your competitors? What are the types of content and images that your competitors are sharing that are driving engagement to their brand instead of yours? When is the community engaged in your industry? These are the questions that Postacumen provides analytics and reporting for. Postacumen allows you to measure…
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Marketing Infographics
An Infographic With Every Reason You Need to Focus on Mobile
We spent quite a few episodes on Edge of the Web Radio reporting to our audience on the importance of mobile. We often speak in terms of mobile marketing but as I was sitting in the station discussing the show with Erin Sparks of Site Strategics, it really started to dawn on me how critical mobile behavior was changing based…
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Marketing Tools
Snappy: An Enterprise Gifting Platform To Reward Your Customers or Employees
Meeting the expectations of your customers is the baseline in a B2C or B2B relationship. If I were to quantify meeting expectations, I’d provide a letter grade of a C+. Creating a memorable or delightful experience requires a different approach. Over the years of working with clients, I’ve always tried to think of something unique that the client never expected…
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Paid and Organic Search Marketing
PageRank: Newton’s Gravitational Theory Applied
Newton’s theory of gravitation states that the force between two masses is proportional to the product of the two masses and inversely proportional to the square of the distance between those masses: The Gravitational Theory Explained: F is the magnitude of the gravitational force between the two point masses. G is the gravitational constant. m1 is the mass of the…
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Content Marketing
Publicfast: Find Influencers, Build Campaigns, and Measure Results
My firm is working with a manufacturer right now that is looking to develop a brand, build their e-commerce site, and market their products for consumers with home delivery. It’s a technology that we’ve deployed in the past and one key factor in expanding their reach was identifying micro-influencers, geographically targeted influencers, and industry influencers to help build awareness and…
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Email Marketing & Automation
How to Reverse Plummeting Email Engagement Rates
It’s quite a surprise to most companies when they find out that 60% of subscribers in the average email list are dormant. For a company with 20,000 email subscribers, that’s 12,000 emails that have dropped off. The vast majority of email marketers are petrified at dropping a single subscriber off of their list. The effort it required to get these…
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Content Marketing
How to Make Your Content More Shareable
The title of this infographic is really The Secret Formula for The Perfect Viral Share. I love the infographic but I’m not a fan of the name… first, I don’t believe there’s a formula. Next, I don’t believe there’s a perfect share. I believe there are a combination of factors and events that lead up to great content being shared.…
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Content Marketing
Body Background Images Done Easily
A nice feature you’ll find on many sites is where the center content area appears to overlay the page with a drop shadow behind it. It’s actually a fairly simple method to making your blog look nice (or other website) with a single background image. How is it done? Figure out how wide your content is. Example: 750px. Build an…
