This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Artificial Intelligence
Leveraging Startup Partnerships to Accelerate Innovation in Your Organization
For established businesses looking to drive innovation, partnering with a startup can be a powerful catalyst for change. Startups are often at the cutting edge of new technologies and approaches, and their willingness to experiment and take risks can help established companies break out of old patterns and explore new opportunities. However, it’s crucial to choose the right startup partner…
- Email Marketing & Automation
How to Reverse Plummeting Email Engagement Rates
It’s quite a surprise to most companies when they find out that 60% of subscribers in the average email list are dormant. For a company with 20,000 email subscribers, that’s 12,000 emails that have dropped off. The vast majority of email marketers are petrified at dropping a single subscriber off of their list. The effort it required to get these…
- Marketing & Sales Videos
Huddle: Online Collaboration and File Sharing
Rolling out or orchestrating a marketing campaign involves content management and collaboration bottlenecks. I bet you are fed up with making endless changes to VPN or firewall configuration to facilitate increased collaboration! Chances are that you are using either an obsolete intranet or SharePoint. Switching over to the seamless experience that the cloud based Huddle workspace provides would actually make…
- Marketing Tools
Snappy: An Enterprise Gifting Platform To Reward Your Customers or Employees
Meeting the expectations of your customers is the baseline in a B2C or B2B relationship. If I were to quantify meeting expectations, I’d provide a letter grade of a C+. Creating a memorable or delightful experience requires a different approach. Over the years of working with clients, I’ve always tried to think of something unique that the client never expected…
- Marketing Infographics
An Infographic With Every Reason You Need to Focus on Mobile
We spent quite a few episodes on Edge of the Web Radio reporting to our audience on the importance of mobile. We often speak in terms of mobile marketing but as I was sitting in the station discussing the show with Erin Sparks of Site Strategics, it really started to dawn on me how critical mobile behavior was changing based…
- Sales and Marketing Training
B2B Marketing Strategies By Sales Funnel Stage
B2B marketing and sales interactions can be visualized as a funnel, guiding prospects from initial discovery of a solution to becoming loyal customers. Each stage—Awareness, Consideration, Decision, Purchase, Retention, and Expansion—plays a distinct role in addressing buyer needs. Table of ContentsOverview: The B2B Sales FunnelAwareness StageConsideration StageDecision StagePurchase StageRetention StageExpansion StageAdditional Tips Overview: The B2B Sales Funnel The B2B sales…
- Analytics & Testing
Postacumen: Competitive Analysis for Facebook Pages
Where does your brand rank in on Facebook with regard to your competitors? What are the types of content and images that your competitors are sharing that are driving engagement to their brand instead of yours? When is the community engaged in your industry? These are the questions that Postacumen provides analytics and reporting for. Postacumen allows you to measure…
- Content Marketing
Publicfast: Find Influencers, Build Campaigns, and Measure Results
My firm is working with a manufacturer right now that is looking to develop a brand, build their e-commerce site, and market their products for consumers with home delivery. It’s a technology that we’ve deployed in the past and one key factor in expanding their reach was identifying micro-influencers, geographically targeted influencers, and industry influencers to help build awareness and…
- Paid and Organic Search Marketing
PageRank: Newton’s Gravitational Theory Applied
Newton’s theory of gravitation states that the force between two masses is proportional to the product of the two masses and inversely proportional to the square of the distance between those masses: The Gravitational Theory Explained: F is the magnitude of the gravitational force between the two point masses. G is the gravitational constant. m1 is the mass of the…
- Sales and Marketing Training
Product Marketing: Does Marketing Make The Product?
I know a few companies where marketing outpaces the product’s user experience and services. I’ve seen sales demos where the rep won’t open the application, instead working off a bright, shiny, photoshopped mockup. That’s not an issue when your product is advertised, but I’ve seen it tear some companies apart when the marketing overhypes the reality of the product. RC…
