This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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How Entity Resolution Adds Value To Your Marketing Processes
A large number of B2B marketers – almost 27% - admit that insufficient data has cost them 10% , or in some cases, even more in annual revenue losses. This clearly highlights a significant issue faced by most marketers today, and that is: poor data quality. Incomplete, missing, or poor-quality...
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The New Marketing Mandate: Revenue, Or Else
Unemployment fell to 8.4 percent in August as America slowly recovered from the pandemic peak. However, employees, specifically sales and marketing professionals, are returning to a much different landscape—one that is unlike anything we’ve ever seen. When I joined Salesforce in 2009, we were just coming...
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Unlock the Power of Quantity Break on Shopify: Drive Revenue Growth
In today’s competitive e-commerce landscape, enhancing customer satisfaction while boosting sales is paramount. One effective strategy gaining traction among Shopify store owners is the Quantity Break feature. This tool allows merchants to offer tiered pricing based on the quantity purchased, encouraging customers to buy in bulk to take advantage of...
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The Changing Marketing Funnel?
As we all know, sales and marketing are constantly changing. Therefore, the sales and marketing funnels are changing. While we might not like it, we have to adapt. RainToday.com recently published a post on this very topic, featuring our very own marketing automation sponsors , Right On Interactive. Troy Burk, CEO and founder...
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The Mobile Workstyle
Social Contact Manager Gist (recently acquired by RIM) put together this infographic on the Mobile Workstyle. Unlike the Dell Infographic on the mobile workforce this infographic focused more on the habits and preferences of the mobile worker as opposed to why a company should consider mobilizing their workforce. Such as: ...
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PHP: Using Is.gd API to Shorten URL
Just read an article on the benefits and pitfalls of shortening URLs over at SEOmoz . I utilize the Is.gd API to do this: function doCurlRequest($url, $variable, $value) { $api = $url."?".$variable."=".$value; $session = curl_init(); curl_setopt($session, CURLOPT_URL, $api ...
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How to Write a Best Practice Guide For Your Industry
Yes, this is a best practice guide … about writing a best practice guide . It’s delightfully meta, but for good reason. Best practices is one of those evergreen B2B buzzwords —always trending, perennially helpful, and perpetually chased by professionals who want to know how the experts...
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Get Started on A/B Testing With These 7 Elements
Testing continues to be proven as one of the top means for any business to increase views, clicks and conversions on their website. Building out a testing strategy for landing pages , call-to-actions , and email should be on your marketing schedules. The good news? Almost anything...
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Personalization is not Automated
Direct responses via email, Facebook and Twitter are getting more and more sophisticated, allowing people to substitute strings in their messaging. Software applications make the mistake of calling this personalization . This is not personalization. 1.webp" class="s3-link"> This is customization , not personalization ... and it must be done carefully. If it's not, it...
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GroupHigh: Research and Track Your Blogger Outreach
Colleague Chris Abraham wrote about a blogger outreach solution called GroupHigh. GroupHigh 's online platform provides all the elements you need to do blogger outreach. GroupHigh enables you to find bloggers easily for your outreach campaigns through their real-time blog search and filtering interface. Data includes topics, localization, blog information, social...