This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Social Media & Influencer Marketing
Roblox: Delivering Brand Engagement With Immersive Digital and Virtual Reality Experiences
Traditional marketing methods are losing effectiveness as audiences, particularly younger demographics (GenZ), become increasingly immersed in virtual (VR) worlds and interactive experiences. Marketers and brand managers constantly seek innovative ways to connect with their target audience, create meaningful engagement, and drive brand loyalty in an oversaturated market. Roblox Roblox is a groundbreaking immersive platform that has revolutionized how brands interact…
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E-commerce and Retail
IDS Fulfillment: Flexible Warehouse and Fulfillment Services
Quite a few years ago, I got to take a tour of the IDS facility here in the Midwest. It was quite an eye opener for me since I’d never seen the advancements that had happened in the logistics, warehouse and fulfillment industries. Fast forward to this year and I had an amazing discussion with a high school entrepreneurship where…
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Content Marketing
WordPress: Add Author Information in Sidebar
UPDATE: I’ve developed a Sidebar Widget to display your Author Information. Today’s post by Jon Arnold was fantastic on tips for designing a website, but I noticed the first comment attributed the post to me. That’s a telltale sign I need to make the author information more prominent. I’ve not created a widget for this (and I’m surprised that no…
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Content Marketing
Stop Killing Cause Marketing
When a student needs money for a school lunch, it’s of little or no consequence to them where the money is coming from. They’re just hungry and need funds. It’s not just school lunches, it’s student grants and scholarships, medical goods, tutoring, daycare, and so much more. The list of needs is infinite and, in a downed economy, it continues…
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Analytics & Testing
Enterprise Customer Analytics, Social Analytics and Response
In today’s social world, piecing together what the customer really says is of paramount importance for brands. Attensity could be a useful tool in this context. Attensity’s text analytics tool extracts facts, relationships, and sentiments from the labyrinth of responses received in relation to, say a promotional campaign, a tweet, a Facebook update, a blog post, survey responses – well,…
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Content Marketing
MainWP: Centrally Manage Your WordPress Sites
The great folks at Automattic have been closely integrating centralized WordPress management through their Jetpack plugin. I’ve already run into one issue with it, though, losing all of my past Jetpack analytics when my site somehow got disconnected and a staging site was connected instead. It was quite a bummer – and I’m thankful that I have Google Analytics also…
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Customer Data Platforms
Stick or Twist? How the Martech Industry Should Respond to Google’s Cookie U-Turn
Just last week, Google reversed its plan to eliminate third-party (3P) tracking cookies on its Chrome browser. Instead, according to the UK’s competition regulator (the CMA), users will be presented with a choice between keeping their third-party cookies or doing away with them. Sound familiar? Well, there’s a reason: Apple introduced App Tracking Transparency (ATT) a couple of years ago,…
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Martech Zone Tools
All in One Accessibility: Boost Website Usability with AI-Powered Accessibility Tools
Are you struggling to make your website accessible to a diverse audience with varying disabilities? Many website owners face the challenge of ensuring their sites are user-friendly and compliant with international accessibility standards. Lack of accessibility can lead to poor user experience, legal risks, and potential customer exclusion. All in One Accessibility All in One Accessibility is a comprehensive AI-powered…
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Content Marketing
OpinionLab Analytics Integration and Testing
OpinionLab is a platform for capturing customer information through surveys and feedback off of your website. OpinionLab calls it Voice-Of-Customer (VOC) Data. OpinionLab is now expanding its featureset to include both analytics integration and testing. This is extremely helpful to correlate your visitors’ feedback with their site activities. With the cost of acquiring a new customer at six to seven…
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Social Media & Influencer Marketing
Social Media Is the New PR
I recently had lunch with some of my fellow public relations professionals, and as always the conversation turned toward tactics and techniques used in our industry. As the only one in the group utilizing social media as the sole form of communications for clients, my portion of the conversation would seemingly be the shortest of the group. This turned out…
