This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Artificial Intelligence
How to Humanize AI Content for Free and Bypass ZeroGPT and Other Detection Tools
In the rapidly evolving digital marketing landscape, AI-generated content has become a cornerstone for businesses aiming to scale their content strategies efficiently. However, as GenAI tools become more sophisticated, so do detection mechanisms like ZeroGPT, which can identify and flag AI-generated content. This poses a significant challenge for marketers who strive to maintain authenticity and engagement without compromising efficiency or…
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Content Marketing
The A-to-Z B2B Marketing Guide to Slideshare
SlideShare is an underrated tool in the content marketer’s arsenal—particularly for B2B outreach. With over 60 million monthly users, it’s a powerful platform to build authority, generate leads, and repurpose existing content in a more visual and searchable way. Table of ContentsThe A-to-Z Guide to Mastering SlideShareA – AnalyticsB – BrandC – Calls to ActionD – DocumentsE – ExploreF –…
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Email Marketing & Automation
Vision6: An Affordable, Customizable, Enterprise Marketing Automation Solution
Australia’s largest email marketing company is now expanding into the United States, offering a customizable, enterprise-grade marketing solution to mid-market companies and agencies at an affordable price. Vision6 is an integrated email marketing automation solution built for marketers and agencies. Vision6 integrates email automation, SMS, forms and social media in an easy to use interface. Thousands of digital agencies including…
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Marketing Infographics
The Mobile Workstyle
Social Contact Manager Gist (recently acquired by RIM) put together this infographic on the Mobile Workstyle. Unlike the Dell Infographic on the mobile workforce this infographic focused more on the habits and preferences of the mobile worker as opposed to why a company should consider mobilizing their workforce. Such as: 65% of mobile workers use a tablet 32% of employees…
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Content Marketing
100 Years Later: The Kingdom of the Subscriber
This is an advertisement from May 1916 edition of Popular Mechanics from AT&T speaking to potential telephone subscribers. I often wonder how difficult it was to overcome the fear and trepidation such technology must have caused at the time. I also wonder how it compares to social media adoption and the Internet today. History almost always repeats itself. Telephones, like…
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Content Marketing
Q&A: Reinventing Business Forums
Over the past year, various question and answer interfaces have been popping up across the Internet, including Quora, Opinionaided, and LinkedIn Answers. The concept of Q&A isn’t a new one, but the application has shifted from general topics to business applications. The original players in this field, Answers.com, Ask.com, Quora, etc., were used for general questions such as “What are…
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Content Marketing
Why Website RFPs Don’t Work
As a digital agency in business since 1996, we’ve had the opportunity to create hundreds of corporate and non-profit websites. We’ve learned plenty along the way and have gotten our process down to a well-oiled machine. Our process starts with a website blueprint, which allows us to do some initial prep work and hammer out details with the client before…
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Marketing Books
Humans Really Have to Behave Better on Social Media
At a recent conference, I discussed with other social media leaders an unhealthy climate growing on social media. It’s not so much about the general political divisiveness, which is obvious, but about the stampedes of rage that charge whenever a controversial issue arises. I utilized the term stampede because that’s what we see. We no longer pause to research the…
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E-commerce and Retail
A Shopify Product Feed Integrated To Google Merchant Center Is Critical To Your Online Store’s Success
The first step for most people that are researching a product online, their first step is often Google. Brands often think that selling their products on Google simply means that they can have their products show up on Google Shopping… but it extends beyond that microsite. A comprehensive feed that’s integrated into Google Merchant Center uses the feed to format…
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Artificial Intelligence
Sintra: Transform Your SEO Strategy With Your Personal AI-Helper, Seomi
As artificial intelligence reshapes the marketing landscape, AI helpers will become indispensable partners in advancing our digital strategies. Working alongside human marketers, these intelligent agents represent a fundamental shift from traditional tools to collaborative AI partners who truly understand business objectives. Unlike conventional software that requires constant human guidance, these AI agents and copilots can access company resources, learn from…
