This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Marketing Infographics
What’s Stopping Organizations from Implementing Social Selling Strategies?
As we head into 2016, organizations are still struggling with their social selling strategies. We’ve shared the foundations of social selling in past posts and there’s no denying the benefits of a team that adopts social selling practices: 61% of organizations engaged in social selling report a positive impact on revenue growth, which’s over 20% more than non-social sellers! With…
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Marketing Infographics
Will Enterprise IoT Help Jumpstart the Retail Industry?
Lenders are backing off financing an already ailing retail industry. Bloomberg is even predicting the Retail Apocolypse may quickly be upon us. The retail industry is starving for innovation, and the Internet of Things just may provide the boost needed. In fact, 72% of retailers are currently engaged in Enterprise Internet of Things (EIoT) projects. Half of all retailers are…
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E-commerce and Retail
Zyro: Easily Build Your Site Or Online Store With This Affordable Platform
The availability of affordable marketing platforms continues to impress, and content management systems (CMS) are no different. Over the years, I’ve worked with a number of proprietary, open-source, and paid CMS platforms—some incredible and some quite difficult. Until I learn a client’s goals, resources, and processes, I don’t make a recommendation on which platform to utilize. If you’re a small…
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Marketing Infographics
Negative SEO Works!
Over a year ago, I wrote about the SEA industry… Search Engine Assassination. It didn’t really have a term associated with it until the most recent algorithm updates. It’s now known as Negative SEO… and Google may be in big trouble because it actually works. The folks at Tasty Placement ran a test where they purchased a bunch of poor…
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Social Media & Influencer Marketing
5 Secrets to Making Influencer Marketing Work for Your E-Commerce Campaigns
An old rule for salespeople is to stay in front of their target audiences. Today, that means being visible on and available through popular social media channels. After all, Pew Research suggests that around seven out of every ten consumers use social media. This trend keeps growing year after year and shows no signs of reversing course. Yet being on…
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Social Media & Influencer Marketing
Your Brand Should Be On Social Media
Every now and again I come across posts talking about how people don’t want to “engage” with brands on social media and that your brand shouldn’t be there, it should be people, etc., etc. The latest was a post from Mike Seidle, a local blogger and business person. I want to preface that I don’t know Mike and I have…
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Analytics & Testing
Marketing Conductors… err.. Consultants
When I started DK New Media, one of the decisions to make was actually how to brand the company. As I think about marketing and its evolution, I often compare it to a conductor and a symphony. As a consultant, I need to be much like a conductor, helping blend the different mediums and leverage them to hit the right…
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Analytics & Testing
GoodData: SaaS On Demand Business Intelligence
As marketers, we’re deluged with data. Just yesterday I was developing an SEO progress report that brought me from rank tracking, Webmasters data, Google Analytics data and HubSpot to incorporate the key metrics and align the reporting to ensure it was accurate. Business Intelligence (BI) solutions have been around in the Enterprise space for quite a while and were typically…
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Content Marketing
Using WordTracker to Build Your Question and Answers Content
We pay for a lot of tools to analyze our clients and we test even more. Every time I embark on a comprehensive keyword analysis strategy, one tool is always a necessity. I often don’t touch it for months… and often let the subscription drop… but then… WordTracker is a necessity because I can’t find another tool that has the…
