This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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How to Prevent Data Breaches in This Omni-Channel World
Google has determined that in a single day, 90% of consumers use multiple screens to meet their online needs such as banking, shopping, and booking travel and they expect that their data will remain secure as they hop from platform to platform. With customer satisfaction as a top priority, security and data protection can fall through the cracks. According to…
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GoodData: SaaS On Demand Business Intelligence
As marketers, we’re deluged with data. Just yesterday I was developing an SEO progress report that brought me from rank tracking, Webmasters data, Google Analytics data and HubSpot to incorporate the key metrics and align the reporting to ensure it was accurate. Business Intelligence (BI) solutions have been around in the Enterprise space for quite a while and were typically…
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Website First Impressions
So many companies simply don’t perform well on the Internet due to the aesthetics of their site. Design may be one of the most under-rated investments you can make, mostly because it’s so difficult to measure the return. You have to invest and invest heavily before you’ll ever find out how well your site is performing. This infographic, the Power…
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How to Build and Track Your Instagram Promotion or Campaign
We’re preparing for our second annual Music + Technology Festival and Instagram is one of the places we’re promoting the event. I don’t believe we do as good a job on Instagram as we could be doing, though, so I was glad to see the folks at ShortStack publish this infographic on how to build and measure the response of…
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How Primary Research Turns Brands into Industry Leaders
Marketers have turned to content marketing, social media, native advertising and dozens of other marketing strategies to build relationships with their target audiences. Marketing professionals are constantly searching for new techniques and strategies to build their brand’s authority and identity. One unique way that several companies are demonstrate their status as industry leaders is by creating unique primary research that…
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Jabio: Create Compelling Social Proof through Customer Reviews
In today’s crowded digital landscape, standing out is crucial. To thrive in this competitive environment, businesses need a compelling way to differentiate their products. 333 million people will shop online by 2029, a 22% increase from 2024. Statista To gain a strategic advantage, businesses online are turning to customer reviews. Online reviews provide social proof of a product’s quality and…
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Common Mistakes When Integrating a Voice API for Developers and How to Avoid Them
I’ve been in the trenches with voice tech for years now, and let me tell you – implementing a voice API for developers can be a real headache if you don’t know what you’re getting into. After watching countless projects go sideways (including a few of my own), I thought I’d share some hard-earned wisdom about the pitfalls that seem to…
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Convert Customers into Advocates with Zuberance
The best way to promote a brand is by having a bunch of highly satisfied customers talk about it. The best customer to do it is a brand advocate – a customer whose satisfaction has reached the level of passion. Such brand advocates make powerful recommendations that usually have a long lasting impact. But brands need a clear cut way…
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How Predictive Analytics Is Being Utilized In Healthcare Marketing
Effective healthcare marketing is the key to connecting potential patients with the right doctor and facility. Predictive analytics can help marketers reach people so they can get the best care possible. Tools can identify signals that indicate what patients need when they search for medical resources online. The global predictive analytics in healthcare market was valued at $1.8 billion in…
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MarTech Trends That Are Driving Digital Transformation
Many marketing specialists know: over the past ten years, marketing technologies (Martech) have exploded in growth. This growth process isn’t going to slow down. In fact, the latest 2020 study shows there are over 8000 marketing technology tools on the market. Most marketers use more than five tools on a given day, and more than 20 overall in the execution…
