This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Social Media & Influencer Marketing
GrowSurf: Effortlessly Launch A Fully Automated Referral Marketing Program
No matter how much sales, marketing, and advertising we do, our primary lead generation source continues to be our own customers. Sometimes it’s a peer that’s moved on to a new company and brings us along, other times it’s a client that introduces us to another business that has similar needs. Either way, these continue to be our highest closing…
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Artificial Intelligence
The Next Generation Of NFTs Are Here And Forward-Thinking Brands Are Providing Them
Non-Fungible Tokens (NFTs) have made their grand entrance onto the world stage. The battle is no longer for awareness of the medium — instead, it’s for acceptance of the fact that NFTs are good for a lot more than showing off digital art. Fortunately, NFT innovators aren’t just waiting for the mainstream to catch up with what they’re capable of.…
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Paid and Organic Search Marketing
My Six Word Resume
Inspired by this post from G.L. Hoffman, this is my blog’s six word resume: Tirelessly finding answers. And sharing them.
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Email Marketing & Automation
An Insider’s Look at the Future of Email Marketing Software and Services
One of the benefits of living and breathing a niche industry, like operating an email agency, is that it affords one the opportunity to ponder what the future may hold. The following is a future-vision of what email marketing will look like in year 2017 for practitioners, marketers and consumers alike. The Name of the Game Has Changed Fast forward…
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Marketing & Sales Videos
Nimble: Contact Management and Social CRM
Nimble automatically pulls your contacts into one place so you can engage them across any channel – LinkedIn, Twitter, Facebook, Google+, Skype, Phone, Email – in one easy to use interface. With Nimble, you can send messages, add tasks and events, edit or download the contact profile directly from the contact’s profile window. View core contact information and all related…
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Marketing Infographics
Navigating the Wacky Rules of Facebook Contests and Sweepstakes
Did you know that you can require entrants in your Facebook contest or sweepstake promotions to like your page, but you can’t require or even ask them to share your page? Hey, it’s their platform and their users, so they can make the rules however they’d like. If you want to get at their users, you have to navigate some…
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Analytics & Testing
Where do Visitors Click on a Blog?
We’ve been working on a new version of Martech for quite a while. We still have some obstacles to overcome as we transform the current layout into a more interactive layout that’s easier to use for marketers to find and research their next technology purchase. One of the major tests that we did in preparation was to remove the built-in…
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Marketing Infographics
How to Build and Track Your Instagram Promotion or Campaign
We’re preparing for our second annual Music + Technology Festival and Instagram is one of the places we’re promoting the event. I don’t believe we do as good a job on Instagram as we could be doing, though, so I was glad to see the folks at ShortStack publish this infographic on how to build and measure the response of…
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E-commerce and Retail
Including Instagram Photos Increased Email Engagement 7x
In The State of Visual Commerce, a study conducted by Curalate and the Internet Marketing Association, just 8% of marketers strongly believed they were effectively using images to drive email engagement. 76% of emails include social media buttons but only 14% of emails include social images. The original promise of social media was the ability for brands to create a…
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Customer Data Platforms
Is Your Organization Ready to Utilize Big Data?
Big Data is more aspiration than reality for most marketing organizations. Broad consensus on the strategic value of Big Data gives way to the myriad of nuts-and-bolts technical issues necessary to structure a data ecosystem and bring crisp data-driven insights to life in personalized communications. You can assess an organization’s readiness to leverage Big Data by analyzing an organization’s capabilities…
