This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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How to Estimate Your Next Web or Development Project
When is it going to be done? This question looms over every project, often posing one of the most challenging aspects of quoting timelines. While experience should theoretically make estimation more predictable, each new project is unique, carrying its unseen obstacles. Projects can be delayed by factors entirely out of your control, from minor API changes to unforeseen client delays.…
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5 Marketing Lessons Learned from Curse of the Golden Flower
My son and I rented this amazing movie, which got me thinking. The 2006 Chinese historical drama Curse of the Golden Flower, directed by Zhang Yimou, tells a story of palace intrigue, secrets, and betrayal within the imperial family during the Late Tang dynasty. While it may seem like the film has little to do with modern marketing, a closer…
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DandyLoop: Share Online Shoppers Between Stores
A very common practice on many online fields is the cooperation between different companies working in that field, big or small. This is very common in mobile apps, in online gaming, in video content, and of course in content sites. In content sites we see the mutual recommendation of content between sites, even when they are competitors. It’s hard to…
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3 Ways That Digital Experience Analytics Maximizes Your Marketing ROI
The uncertain economic outlook that we are facing: the energy crisis, high-interest rates, and macroeconomic factors that affect global markets and the supply chain, means that the budgets allocated to marketing continue without recovering, leaving the pre-pandemic figure far behind, which was by 11%. (Source: Gartner) However, the pandemic has shown that brands remain willing to invest, albeit in areas…
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Navigating the Wacky Rules of Facebook Contests and Sweepstakes
Did you know that you can require entrants in your Facebook contest or sweepstake promotions to like your page, but you can’t require or even ask them to share your page? Hey, it’s their platform and their users, so they can make the rules however they’d like. If you want to get at their users, you have to navigate some…
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The A-to-Z B2B Marketing Guide to Slideshare
SlideShare is an underrated tool in the content marketer’s arsenal—particularly for B2B outreach. With over 60 million monthly users, it’s a powerful platform to build authority, generate leads, and repurpose existing content in a more visual and searchable way. Table of ContentsThe A-to-Z Guide to Mastering SlideShareA – AnalyticsB – BrandC – Calls to ActionD – DocumentsE – ExploreF –…
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Convert Customers into Advocates with Zuberance
The best way to promote a brand is by having a bunch of highly satisfied customers talk about it. The best customer to do it is a brand advocate – a customer whose satisfaction has reached the level of passion. Such brand advocates make powerful recommendations that usually have a long lasting impact. But brands need a clear cut way…
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Web.com: How To Get Your Small Business or Online Store Up And Running Online Without Breaking the Bank
Marketing consultants and agencies tend to work with businesses that have enough revenue where they see the opportunity to invest in platforms and services. Having started multiple companies in the last couple of decades, I know how difficult it is to establish that sole proprietor business and get revenues to a point where I could hire those first employees. Over…
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Unlocking AI Visibility: How Bing IndexNow Helps Brands Boost ChatGPT Discoverability
In October 2021, Microsoft Bing introduced a new protocol called IndexNow, designed to modernize how search engines discover and index web content. Rather than waiting for traditional web crawlers to check for updates periodically, IndexNow allows site owners to instantly notify search engines whenever content is added, updated, or deleted. This real-time signaling dramatically shortens the lag between publishing and…
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ASP RSS Parser, Feed Reader
This weekend, I’ve been glued to my laptop, searching the net for web-based RSS feed readers. The reason is that I wanted to write an ASP RSS feed reader that would display the feed so that the content could be automatically scraped into an HTML email. So, for folks who want to reserve a portion of their email newsletter for…
