This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Analytics & Testing
Tidio: Multichannel Live Chat and Chatbots For Your Online Store Or Website
As a small business, one challenge that I have is attempting to respond to all inbound requests across my site, my social media accounts, and my email accounts. In order to effectively manage these requests, your company must centralize these communications so that you can measure each channel’s impact as well as optimize your messaging and prequalification process. When chatbots…
- Artificial Intelligence
The Next Generation Of NFTs Are Here And Forward-Thinking Brands Are Providing Them
Non-Fungible Tokens (NFTs) have made their grand entrance onto the world stage. The battle is no longer for awareness of the medium — instead, it’s for acceptance of the fact that NFTs are good for a lot more than showing off digital art. Fortunately, NFT innovators aren’t just waiting for the mainstream to catch up with what they’re capable of.…
- Marketing Infographics
How to Build and Track Your Instagram Promotion or Campaign
We’re preparing for our second annual Music + Technology Festival and Instagram is one of the places we’re promoting the event. I don’t believe we do as good a job on Instagram as we could be doing, though, so I was glad to see the folks at ShortStack publish this infographic on how to build and measure the response of…
- Email Marketing & Automation
An Insider’s Look at the Future of Email Marketing Software and Services
One of the benefits of living and breathing a niche industry, like operating an email agency, is that it affords one the opportunity to ponder what the future may hold. The following is a future-vision of what email marketing will look like in year 2017 for practitioners, marketers and consumers alike. The Name of the Game Has Changed Fast forward…
- Paid and Organic Search Marketing
My Six Word Resume
Inspired by this post from G.L. Hoffman, this is my blog’s six word resume: Tirelessly finding answers. And sharing them.
- Content Marketing
B2B Content Marketing Trends
The pandemic substantially disrupted consumer marketing trends as businesses adjusted to government actions taken to attempt to prevent the rapid spread of COVID-19. As conferences were shut down, B2B buyers moved online for content and virtual resources to assist them through the stages of the B2B buyer’s journey. The team at Digital Marketing Philippines has put together this infographic, B2B…
- Artificial Intelligence
How Kelly-Moore Paints Made the Leap to SugarCRM to Fuel Innovation and Business Transformation
The race to differentiate the customer experience has many organizations looking to re-platform their customer relationship management (CRM) systems. This was the case with Kelly-Moore Paints. Shrugging off its existing CRM provider, the paint company made the move to SugarCRM. Today, Kelly-Moore Paints applies Sugar’s scalable, out-of-the-box, AI-driven CRM platform for sales and marketing automation, fueling innovation and business transformation.…
- Customer Data Platforms
Is Your Organization Ready to Utilize Big Data?
Big Data is more aspiration than reality for most marketing organizations. Broad consensus on the strategic value of Big Data gives way to the myriad of nuts-and-bolts technical issues necessary to structure a data ecosystem and bring crisp data-driven insights to life in personalized communications. You can assess an organization’s readiness to leverage Big Data by analyzing an organization’s capabilities…
- Email Marketing & Automation
B2B Martech: Applying Consumer Marketing Strategies In The Business World
The masses have spoken – between the demand for digitized customer experiences and streamlined digital business operations, the marketing technology space has grown an additional 24% since 2020. But most martech investments and advancements have been largely confined to the business-to-business (B2C) sector (e.g., augmented reality for e-commerce or grocery and improved digital payment options that help to encourage brand…
- Content Marketing
Why Influencer Marketing May Just Be Your Next Strategy
When I spoke on influencer marketing at Social Media Marketing World, I was blown away by both the demand and the ongoing discussion I had with many companies throughout the conference. I had a packed room and literally had a bunch of people follow me out of the presentation for some additional questions after the session. I shared the rap…
