This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- E-commerce and Retail
Firework: Transform Your Visitor’s Shopping Experiences With Personalized Interactive Video
Online stores face the ongoing challenge of connecting with customers in meaningful ways. Traditional e-commerce platforms often fail to replicate the personalized, engaging experiences consumers crave from in-store shopping. As online competition intensifies, brands and retailers search for innovative solutions to stand out, capture attention, and drive conversions in an increasingly crowded marketplace. Firework Firework is a cutting-edge video commerce…
- Analytics & Testing
Boost Your Social Media Influence with Unmetric’s Smart Data Tool
In the world where most businesses’ online expansion largely depends on their social networking activities, developing an engaging social media strategy may be a true challenge. Yet the astonishing potential of social media marketing keeps driving businesses towards these channels to attract prospects and increase brand awareness. In relation to the rapid expansion of social media strategies, a 2013 study…
- Analytics & Testing
The Book Every Analytics Professional Must Read
A few years ago my good friend Pat Coyle, who owns a sports marketing agency, encouraged me to read Moneyball. For one reason or another, I never put the book on my reading list. A few weeks ago I watched the movie and instantly ordered the book so I could dig into the story even deeper. I’m not a sports…
- Content Marketing
MyRepono: A Simple, Affordable Offsite WordPress Backup Plugin
I didn’t have a WordPress backup plugin for quite a while. So… the first time that I lost my WordPress database was a nightmare! It was my fault… I was making some updates to the database and dropped the entire database by accident. I was wondering how in the world I would recover my blog posts since I didn’t have…
- E-commerce and Retail
The New ABC’s of Retail: Always Be Connecting
Brick and mortar retail outlets still drive a lot of purchasing power to their stores – and it won’t be going away anytime soon. But behaviors are changing, requiring the internal sales strategy within stores to build better relationships and experiences with their customers to ensure they keep coming back. This infographic from DirectBuy is a transparent look at their…
- Content Marketing
Telbee: Capture Voice Messages From Your Podcast Listeners
There have been a few podcasts where I honestly wished I had spoken to the guests beforehand to ensure they were engaging and entertaining speakers. It requires a lot of work to plan, schedule, record, edit, publish, and promote each podcast. It’s often why I’m behind on my own. Martech Zone is my primary property that I maintain, but Martech…
- Social Media & Influencer Marketing
#GetVaccinated Campaign Earns Influencers Mainstream Respect
Even before the first COVID-19 vaccination was administered in the U.S. in December 2020, high-profile figures in entertainment, government, healthcare, and business were imploring Americans to get vaccinated. After an initial surge, however, the pace of vaccinations fell even as the vaccines became more widely available and the list of people who were eligible to get them grew. While no…
- E-commerce and Retail
ActiveTrail: An Easy-to-Use Email Marketing and Marketing Automation Platform
With branches in the USA, Israel, Germany, France and Latin America, ActiveTrail helps businesses of all shapes and sizes, across the globe, to nurture relationships with their clientele. Since starting as a project internally, the company has become a leading, multi-channel email service provider, offering an advanced marketing platform. ActiveTrail Email Marketing Platform Features Include Email Marketing – Easily build…
- Marketing Infographics
Social Media Usage by US Region
While Silicon Valley, New York and Chicago may be the hot-beds of technology, media and advertising, a new survey shows that small and mid-sized businesses in the Great Plains and Southeast are leading the nation in social media adoption. Looking at the national findings, 75% of respondents say their business does not currently have branded social media sites. Do these…
- Social Media & Influencer Marketing
An Open Letter to @Jack About Twitter
Dear Jack, For a year now, I’ve joked that Twitter is like the girl I had a crush on in school that wouldn’t give me the time of day. One time we played spin the bottle in the basement, and she nudged the bottle to kiss the guy next to me that was a jerk. She broke my heart. And he…
