Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • Social Media & Influencer Marketing

    The Three Buckets of Social Media Marketing Speakers

    What an amazing week this has been at Social Media Marketing World! I moderated a session on corporate blogging with Justin Levy and Waynette Tubbs. Justin leads the charge at Citrix for their social and content strategies, and Waynette leads the help of SAS content strategy efforts. Two amazing people that are running enormous strategies efficiently and practically. Since I…

  • E-commerce and Retail
    retail sms text messaging infographic

    Retailers are Improving Experience and Driving Revenue with Text Messaging

    The statistics are overwhelming that consumers pay more and engage further with companies that offer a great user experience with increased communication. Text messaging has evolved into one of the universal communication methods that retailers are deploying to improve customer experience and drive revenue. OpenMarket’s recent Retail Mobile Messaging Report conducted by Internet Retailer, polled 100 e-commerce retail professionals about…

  • Public RelationsPunching Through Vocal Minorities and Online Echo Chambers

    Punching Through: Strategies to Assess and Respond to Vocal Minorities and the Echo Chamber Online

    The phenomenon of a vocal minority wielding disproportionate influence on public perception and business decisions has become increasingly prevalent. Often, these small groups can generate a level of noise that belies their actual size, leading businesses to make hasty or ill-informed decisions. This article explores strategies for businesses to punch through this negativity, stay firm in their strategies, and make…

  • Content MarketingHow to add a tag cloud in WordPress

    WordPress: How to Build And Publish A Tag Cloud

    It may seem a bit outdated, but I still appreciate the usefulness of tag clouds. Internally, tag clouds visually display what the focus of my content has been and allow me to identify whether I’m writing too much content about some terms and, perhaps, not enough about terms that I should be writing about. What is a Tag Cloud? A…

  • Content MarketingThe Ultimate Sales Machine by Chet Holmes

    The Ultimate Sales Machine: Mastering the Art and Science of Sales Success

    In his groundbreaking book The Ultimate Sales Machine, the late Chet Holmes presents a masterful framework for sales excellence that has stood the test of time. Drawing from decades of experience working with companies of all sizes, Holmes distilled the essence of sales success into twelve core strategies that, when implemented with what he calls pigheaded discipline and determination, can…

  • Content Marketingbugherd logo med

    BugHerd: Point, Click and Collaborate on the Web

    Here’s a gem for you… what if you could integrate your project management system with on-screen annotations to make it easier to report issues and tackle tasks on the web? No sharing screenshots, wondering about browser versions, or trying to decipher issues described by someone not as technical you are. What if you could just pop open a browser app,…

  • Marketing & Sales Videossmartfocus SF Message Cloud visual 1 scaled

    The Message Cloud Combines Contextualized Messaging to In-Store Mobile Experiences

    SmartFocus announced at the Mobile World Congress today that it will be offering the world’s first virtual beacons. The virtual beacons allow for proximity-based marketing without difficult hardware integration or maintenance. Companies can trigger micro-location messaging to enable a contextual experiences using just a floor plan. SmartFocus’s Message Cloud technology gives brand marketers a holistic view of their customers, enabling…

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