This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Sales Enablement, Automation, and Performance
KrispCall: Elevate Your Sales Engagement with Advanced Telephony Capabilities Inside Your CRM
Seamless and effective communication is critical for establishing trust and fostering customer relationships. However, many companies struggle with managing multiple communication channels, maintaining detailed call logs, and staying on top of conversations across different time zones. The need for a unified and reliable telephony solution that integrates smoothly with customer relationship management (CRM) platforms is greater than ever. That’s where…
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Marketing Infographics
Influencer Outreach Versus Brand Advocacy
Jay Baer is one of the leading social marketing speakers and authors that I pay attention to. He recently penned a fantastic blog post and infographic that provides a great comparison of influencers versus brand advocates. Influencer outreach is a key element of many social media and modern public relations programs. But they often prove ineffective at driving behavior beyond…
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Content Marketing
Termly: Easily Manage Compliance For Your Sites and Apps
With state-level data privacy and compliance arising with the California Consumer Protection Act (CCPA), the future of intrastate and international compliance is becoming a labyrinth of red tape. I’m not opposed to regulation when corporations continue to skirt and abuse consumer data, but it makes it more difficult for responsible brands to ensure compliance. Expecting a small, global business to…
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Email Marketing & Automation
Don’t Let Your Drip Campaign Become Chinese Water Torture
One of the most effective techniques to move Random Strangers to Raving Fans is to use a “drip campaign”. In this process you identify a select group of people who fit a particular demographic, or better yet, share a common interest and send them messages. These messages can be email, voice mail, direct mail, or face to face. A truely…
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Paid and Organic Search Marketing
Do You See What Google Fetches?
We’ve had two issues this month where our customers’ sites were working perfectly for the visitor but Google Search Console was reporting errors. In one case, the client was attempting to write some of the content utilizing JavaScript. In the other case, we identified that the hosting another client was using was redirecting visitors correctly… but not the Googlebot. As…
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Analytics & Testing
How to Generate Value from Digital Marketing
Just this week I was interviewed about the optimization work we do and one of the problems we find central to many of our prospect and clients’ marketing efforts is that they want they don’t build the sites for their prospects and clients – they build it for themselves. Don’t bet me wrong, of course your company wants to love…
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Customer Data Platforms
Great Marketing Is About Context, Not Contacts
Pop quiz. How valuable is a customer’s contact information? Answer… it depends. Without knowing what matters to a customer, contacting them with useless information and offers is an exercise in futility. This is something that spammers never figured out. Spam is a volume play that blasts the same message to an unfathomable number of people in hopes that a tiny…
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Content Marketing
APE: Author, Publisher, Entrepreneur
In preparation for our interview with Guy Kawasaki, I purchased a copy of APE: Author, Publisher, Entrepreneur-How to Publish a Book. I’ve read the majority of Guy Kawasaki’s books and have been a fan for quite some time (be sure to tune into the interview for the first time he tweeted to me… funny story!). This book is quite different,…
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Marketing Infographics
Click-to-Call Has Become Critical to Local Search Advertising Success
Click-to-call allows potential customers to phone your business in one click from search engine results. Customers still love to call businesses and click-to-call makes it easier than ever for them to do that. Global click-to-call revenue was $7.41 billion in 2016 and this is expected to rise to $13.7 billion by 2020 In fact, 61% of mobile users say click-to-call…
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Analytics & Testing
Aw, Heck. I Guess I’ll Start A Marketing Business!
What do you get when you mix a high unemployment rate with a highly educated (some say over-educated) society? Consultants, of course. Lots of them. After all, if you’ve been in corporate marketing for 25 years where you were fortunate enough to have your employer pay for you to become a “master of business administration” just before they stopped paying you altogether… who…
