This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Marketing Infographics
Click-to-Call Has Become Critical to Local Search Advertising Success
Click-to-call allows potential customers to phone your business in one click from search engine results. Customers still love to call businesses and click-to-call makes it easier than ever for them to do that. Global click-to-call revenue was $7.41 billion in 2016 and this is expected to rise to $13.7 billion by 2020 In fact, 61% of mobile users say click-to-call…
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Email Marketing & Automation
Here’s Why You Should Integrate Email and Social Media Strategies
We got a bit feisty when someone shared a email versus social media infographic. The primary reason we disagreed with the versus discussion was that it shouldn’t be a question of choosing one or the other, it should be a matter of how to fully leverage each medium. Marketers should wonder how might email marketing and social media marketing work…
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Paid and Organic Search Marketing
5 Questions to Ask Your SEO Consultant
A client for whom we’ve developed an annual infographic strategy was in our office this week. Like many businesses, they had gone through the roller coaster of having a underpeforming SEO consultant and now hired a new SEO consulting firm to assist them in fixing the damage. And there was damage. Backlighting on many risky sites was central to the…
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Content Marketing
14 Statistics to Justify Content Marketing
We often work with folks that have trouble understanding the benefits of content marketing. They may be advertising on traditional media or be driving sales with a fantastic outbound team. While we’re not in any way against that, the investment is quite different. With advertising, the audience is owned by someone else and you’re paying a premium to access that…
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Marketing & Sales Videos
Automate Testing and Optimization of Your Mobile App with Applause
Test Automation from Applause is a full service offering that ensures your mobile and web apps are behaving consistently from one build to the next. I often tell people that if you design or develop anything and ask for feedback, you’re really going to get unnecessary feedback that’s not qualitative nor quantitative. Asking someone for feedback is a lot like…
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E-commerce and Retail
Spocket: Launch and Seamlessly Integrate A Dropshipping Business With Your E-commerce Platform
As a content publisher, diversifying your revenue streams is incredibly important. Where we had a few major media outlets a couple decades ago and advertising was lucrative, today we have thousands of media outlets and content producers everywhere. No doubt that you’ve seen advertising-based publishers have to cut staff over the years… and those that are surviving are looking to…
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Email Marketing & Automation
We All Hate Spam and Cold-Calling… Until We Don’t
On May 15th, I received an unsolicited email (aka SPAM) from an agency in Atlanta telling me what an explainer video was. I knew what it was, we’ve written about explainer videos extensively and published quite a few of our own. I didn’t respond to the email. A week later, I get another email with a similar note. A week…
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E-commerce and Retail
Video: Launch Your E-commerce Store in Half an Hour
We’ve worked with the majority of e-commerce platforms – from WooCommerce for WordPress to Magento’s enterprise e-commerce platform. Every platform has it’s strengths and weaknesses, but the easiest e-commerce platform on the planet that’s sprinting ahead of its competition is Shopify. This video from Shopify walks you through setting up an E-commerce site for your business in half an hour.…
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Marketing Books
The Black Swan and Peanut Butter and Jelly Sandwiches
A few weeks ago I used a service to do an analysis of my blog to see what reading level it was written at. I was a bit taken aback that the site is at a Junior High School level. As an avid reader and blogger, I should be doing better than Junior High School, shouldn’t I? Giving it some…
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Content Marketing
Jetpack: Limit WordPress Related Posts To A Specific Date Range
Related posts are an essential feature for websites, especially those with significant content such as blogs and news portals. They contribute to various aspects of user experience and website performance. Here are the key reasons why related posts are important: Improving User Engagement: Increased engagement by encouraging users to spend more time on your site and reducing the bounce rate.…
