This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Remember Me?
I'm terrible with names. I wish I could install your cookie in my brain so every time I see you in public it recalls. I suppose that's one way that computers are more "intelligent" than humans. But, due to this glaring weakness of mine, I'm very impresses when others can so easily remember me after just one chance encounter. It's…
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Marketing Infographics
Small Business and Social Media
Postling is a small business social media application that allows businesses to publish to any of the popular social media platforms, including Facebook, Twitter, LinkedIn, WordPress, Blogger, Tumblr, Facebook Photos, and YouTube. Postling provided this infographic – providing some insight into small businesses and their use of social media. It’s important to note that the data was pulled only from…
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Marketing & Sales Videos
Insert: Codeless Mobile App Engagement Features
Insert was designed so mobile app campaigns could be executed by marketers without the need for mobile app development. The platform has a wide array of engagement features that can be easily inserted, updated, and managed. The array of features are built for marketers and product teams to personalize the user journey, trigger anytime, increase engagement, and measure and analyze the…
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Marketing Tools
AdCat: Preview, Organize, Edit and Optimize Your Social Media Ad Images
Another great tool for all of you social marketers out there trying to optimize and configure your ads. Adcat built a beautifully simple system for previewing, editing, and optimizing your ads on social media outlets Facebook, Instagram, Twitter and Pinterest. Just upload an image, edit it, preview across each ad format, and download your optimized ad image! (Don’t judge me…
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Content Marketing
SEO Myth: Should You Ever Update A Page That’s Highly Ranked?
A colleague of mine contacted me who was deploying a new site for their client and asked my advice. He stated that an SEO consultant that was working with the company advised them to ensure that the pages that they were ranking for not be changed otherwise they might lose their ranking. This is nonsense. For the last decade I’ve…
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E-commerce and Retail
SQU IQ: Sync Inventory and Reporting Between Your POS and E-commerce Platforms
Over the last few years, there’s no doubt that the need for an online store is critical to retailers being able to meet consumer demands, compete effectively, and grow their sales beyond their retail locations. A critical challenge for this industry is that the modern point-of-sale (POS) systems that retailers invested in were built for retail sales – not for…
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Social Media & Influencer Marketing
Enterprises using Social Media To Predict Demand: PepsiCo
Consumer demand today changes faster than ever before. As a result, new product launches are failing at extremely high rates. After all, accurately assessing the market and predicting demand requires terabytes of data, which ranges from point-of-sale numbers, e-commerce transactions, out-of-stock histories, pricing averages, promotional planning, special events, weather patterns, and a many other factors. To add to that, most…
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Analytics & Testing
Casted: The Audio Content Marketing Solution for Enterprise Brands
Developed from the idea that conversations should be the throughline to all marketing content, Casted is the only content marketing platform built to empower marketers to access, amplify, and attribute their brand podcast content to fuel their entire content marketing strategy. Unlike other content marketing solutions, which are built to help marketers churn out more and more written content, Casted enables…
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Advertising Technology
UpSnap: Affordable Mobile, Local, and Geographically Targeted Advertising
UpSnap offers a mobile advertising network offering more than one billion impressions per month. And through their partnerships with some of the biggest sites, they are able to display ads on third-party networks at a rate of more than 100 billion impressions monthly. UpSnap enables you to target customers who are near your business. Once your campaign goes live, UpSnap…
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Advertising Technology
Scout: A Service for Sending Postcards for $1 Each
Scout is a simple service that does one thing – it allows you to send 4×6, full-color postcards customized by you. You supply your own front and back images, provide a list of addresses (we can help you build it or you can do it yourself), and they’ll print a beautiful postcard and then mail it to any number of…
