This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
12 Ideas to Differentiate Your Content Marketing
I love the fact that our readers stick with us even though we don’t get too wildly creative. Curating and publishing a ton of infographics helps differentiate our publication from others out there – but we’ve not gone too far beyond that. Our podcast interviews series with marketing leaders is one effort. Most of the reason we stick to concise…
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Sales Enablement, Automation, and Performance
3 Best Practices for Product Marketers at Enterprise B2B Companies
Business-to-business (B2B) technology enterprises face a difficult dilemma. On the one hand, rapidly shifting market conditions require these enterprises to demonstrate sales competencies and economic output. On the other hand, technology marketing professionals are in short supply, causing existing teams to be overworked and making it more difficult for teams to grow and expand. A recent survey of senior marketing decision-makers…
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Social Media & Influencer Marketing
How Small Businesses Can Go Viral Without a Social Media Team, Law By Mike Explains
Regardless of the industry, most companies understand that viral content provides a unique path to gaining new customers and making more money. The great secret, however, is figuring out how a business or solopreneur can create viral content — especially if they don’t have a dedicated social media team. When I first set out to draw attention to my law…
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Social Media & Influencer Marketing
Jabio: Create Compelling Social Proof through Customer Reviews
In today’s crowded digital landscape, standing out is crucial. To thrive in this competitive environment, businesses need a compelling way to differentiate their products. 333 million people will shop online by 2029, a 22% increase from 2024. Statista To gain a strategic advantage, businesses online are turning to customer reviews. Online reviews provide social proof of a product’s quality and…
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Email Marketing & Automation
How to Use Widgets to Validate Email in Your Lead Generation Funnel
Email validation is a crucial step in optimizing lead generation (leadgen) funnels. By implementing real-time email validation, businesses can enhance their data quality, prevent email bounces, improve their email deliverability, and improve the effectiveness of their email marketing campaigns. Validating email addresses helps identify inactive emails, spam traps, and duplicate entries, ensuring a cleaner and more reliable contact list. This…
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Sales and Marketing Training
Are You Hiring a Surgeon or Buying a Surgery? The Difference Will Define Your Marketing Success
I’m on the hunt for my next adventure right now. As I review job openings and network with colleagues, one thing is striking about our industry right now. Whether it’s hiring a Chief Marketing Officer (CMO) or onboarding a marketing agency, the decision isn’t just about cost or credentials—it’s about philosophy. I believe one of the most dangerous mistakes a…
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Content Marketing
Blue Yeti: A Versatile, Affordable Microphone That’s Ideal for Conferences, Interviews, Streaming, and Podcasting
Online content creation has exploded in recent years, with conferences, streaming, and podcasting becoming increasingly popular mediums for communication and engagement. A critical element in ensuring high-quality audio output is a reliable microphone, and the Blue Yeti microphone has emerged as a top choice for professionals and enthusiasts alike. In this article, we will delve into why the Blue Yeti…
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Marketing Infographics
Advertising and Return on Investment
Marketing pioneer John Wannamaker once said, “Half the money I spend on advertising is wasted… The trouble is, I don’t know which half.” Still today, most marketers don’t know which of their advertising channels are most effective. Investment in online has increased due to an improved ability to track success, yet offline channels will continue to dominate spend for the…
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E-commerce and Retail
Priming the Omnichannel for Black Friday and Cyber Monday
There’s no question about it, retail is undergoing a dynamic transformation. The constant flux among all the channels is forcing retailers to sharpen their sales and marketing strategies, especially as they approach Black Friday and Cyber Monday. Digital sales, which include online and mobile, are clearly the bright spots in retail. Cyber Monday 2016 claimed the title for the largest…
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Content Marketing
Moz Local: Maximize Your Local Online Presence Through Listing, Reputation, and Offer Management
As a majority of people learn about and find local businesses online, a robust online presence is essential. Accurate information about the business, good quality photos, the latest updates, and responses to reviews help people learn more about your business and often determine whether they choose to purchase from you or your competitor. Listing management, when combined with reputation management, can help local…
