This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Customer Data Platforms
Keap: A Powerful CRM With Sales and Marketing Automation for Small Businesses
Every industry has unique needs when it comes to Customer Relationship Management (CRM) and sales and marketing automation. Keap has the flexibility to meet your small business’s needs… with users in accounting, coaching, consulting, financial advisors, gyms, fitness, insurance, marketing agencies, non-profits, photographers, real estate, startups, and professional services. Keap CRM Keap is ideal for growing small businesses that are…
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Content Marketing
Algebra and Geometry… when will I ever use it? Google Maps!
A good friend of mine, Glenn, is one of the founders of Family Watchdog. Family Watchdog is one of those fantastic stories… a company founded on a mashup that is performing a public service AND actually providing a living for its founders. It must be amazing to go to work every day knowing that you’ve made a difference. Each time…
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Content Marketing
How to Find New Marketing Channels
“It was a really cool place to hang out until everyone else started going there.” This is a common complaint among hipsters. Marketers share their frustration; that is, if you replace the word “cool” with the word “profitable.” A great marketing channel can lose its luster over time. New advertisers take attention away from your message. Rising costs make the…
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E-commerce and Retail
SellerSmile: Why Should You Outsource Your E-commerce Support Team
When the pandemic struck and retailers were shut down, it didn’t just impact the retail outlets. It impacted the entire supply chain that fed those retailers as well. My digital transformation consulting firm is working with a manufacturer right now to assist them in building out their E-commerce and Martech stack to support a direct-to-consumer dropshipping business. It’s a challenging…
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Customer Data Platforms
Why Your Business Needs To Be Paying Attention To CCPA Compliance
California’s famously sunny, laid-back surfer culture belies its role in shifting national conversations on hot-button issues through the passage of landmark legislative acts. The first to pass everything from air pollution to medicinal marijuana to no-fault divorce legislation, California is leading the fight for consumer-friendly data privacy laws. The California Consumer Privacy Act (CCPA) is the United States’ most comprehensive…
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Social Media & Influencer Marketing
10 Platforms For Maximizing A Brand’s Impact on X (formerly Twitter)
For enterprise corporations, selecting the right tool to manage their presence on X (formerly Twitter) involves addressing complex needs and challenges. Unlike small businesses, large enterprises require solutions that handle high volumes of content, interactions, and data across multiple accounts and teams. These tools must offer robust features to ensure effective engagement, detailed analytics, and seamless integration with other business…
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Marketing & Sales Videos
Pimex: Manage and Monetize Your Marketing Leads
We don’t have an active business development team at our agency, so we know that we lose track of leads and miss out on opportunities that could be perfect. HubSpot reports that 79% of marketing leads never convert into sales. Additionally: 25% of marketers who adopt mature lead management processes report that sales teams contact prospects within one day. Pimex…
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Content Marketing
Blogging for Feet? How Charities Can Leverage Blogs to Showcase Their Impact
Blogging and social media have become powerful tools for businesses to connect with their audience personally. However, many NPOs often overlook the potential of leveraging their philanthropic efforts to further engage with their followers. By promoting the charities they support, businesses can showcase their caring side and help these non-profit organizations gain much-needed exposure. Life’s most persistent and urgent question…
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Email Marketing & Automation
PR Professionals: You’re not exempt from CAN-SPAM
The CAN-SPAM act has been out since 2003, yet public relations professionals continue to send mass emailings on a daily basis to promote their clients. The CAN-SPAM act is pretty clear, it covers “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service.” PR professionals distributing press releases to…
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Marketing & Sales Videos
What Digital Technology is Killing
The digital age has ushered in significant transformations, rendering several technologies obsolete while simultaneously revolutionizing others. This infographic video from Eric Qualman lists almost 50 different technologies that are now obsolete or transformed by digital media. Research for Eric’s newest book, Digital Leader, spurred this list. Wrist Watches: Once essential for timekeeping, wristwatches have become more of a fashion statement…
