This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
How I Raised a Hullabaloo! aka Cheated…
My closest friends know how much I don’t like popularity contests. They seem to pop up all over the Internet, they waste a lot of time, and they aren’t too productive. C’mon – Ashton Kutcher has one of the biggest followings on Twitter. The only thing I remember him doing (besides Demi Moore) is “Dude, Where’s my Car?”. PS: The…
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E-commerce and Retail
Back to the Sizzle: How E-Commerce Marketers Can Use Creative To Maximize Returns
Apple’s privacy updates have fundamentally changed how e-commerce marketers do their jobs. In the months since the update was released, only a small percentage of iOS users have opted into ad tracking. According to the latest June update, some 26% of global app users allowed apps to track them on Apple devices. This figure was much lower in the US…
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Email Marketing & Automation
MessageGears: Mobilize Your Retail Enterprise Customer Data for Scalable Cross-Channel Marketing
Enterprise organizations have invested significant time, resources, and effort into consolidating their customer data into unified repositories such as data lakes, data warehouses, and Customer Data Platforms (CDPs). This monumental undertaking aims to create a comprehensive, 360-degree view of each customer, bringing together information from various touchpoints and interactions across the organization. The benefits of such data unification are immense.…
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Content Marketing
You Don’t Need an SEO Expert!
There… I said it! I said it because I see all of the money spent on search engine optimization by small to mid-size businesses and I think it’s a racket. Here’s my view of the search engine optimization industry: The majority of Search Engine Optimization falls within writing great content, attracting authoritative backlinks to that content and following a few…
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Content Marketing
Stepping into Cross Media Optimization
There were quite a few sessions at the Webtrends Engage 2009 Conference that spoke to the power of data integration and its positive impact on business results. Many companies start with an enormous datamart design and then move backwards – trying to make everything fit into their data model. It’s a flawed process since processes continuously change… you’ll never successfully…
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Marketing Tools
Stop Building Crappy Software – Integrated Software Still Wins
Here is something internal CIO’s and your internal tech teams don’t want you to know: the 18-month software implementation that just cost you $500K – $1MM could be done a hell of a lot cheaper…and should be. They are building job security because most C-level leaders and marketers don’t understand how technology can and should work. As marketers, we all…
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Content Marketing
Gannett Needs to Get its Head Out of its Butt
Everyone has heard of the expression having your head up your butt. With Gannett, they really have brought the expression to reality, though. Ruth Holladay is a wickedly sarcastic blogger with a sharp tongue… and she’s dead-on, especially when it comes to Gannett and the Indianapolis Star. We both used to work there, Ruth retiring from editorial and me getting…
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Paid and Organic Search Marketing
Citations and Co-Citations for Local SEO
The pagerank algorithm was largely gamed because all it required was a black-hat SEO person building keyword-rich links back to a site. Over time, regardless of where the links were built, the site would rise in rank. Google knew that their search engine results were being gamed and subsequently strengthened their algorithms to pick up other quality queues. The quality…
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Advertising Technology
Beyond the Billboard: The Power of Programmatic DOOH in Modern Advertising
Digital-out-of-home advertising (DOOH) is dynamically reshaping the advertising landscape, offering marketers tools to achieve maximum engagement and campaign efficiency. Given this approach’s growing importance, we will dive into DOOH advertising. Let’s embrace this technology and see what the fuss is all about. What is DOOH? Digital-out-of-home advertising (DOOH) means showcasing ad campaigns through digital displays (such as billboards, screens in…
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Customer Data Platforms
CRM Software for Schools: A Comprehensive Guide to Transform Education Management
We often discuss the transformative impact of CRM systems on businesses and sales, revolutionizing how companies engage customers, drive revenue, and build relationships. But what about education? Can CRM software achieve similar outcomes in schools and other educational institutions? This article delves into how Discover how schools can harness this powerful technology to meet the unique challenges of modern education.…
