This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Content Marketing
Webydo: Build Stunning Creative Websites Without Writing Code
Creating stunning, professional websites can often be a complex, time-consuming process for designers, developers, and business owners. Traditional coding methods or complex web development platforms add layers of complexity that slow down creativity and productivity. The challenge? Finding a way to design beautiful, functional websites without getting bogged down in the technical side. Webydo Webydo is here to solve that…
- Customer Data Platforms
CRM Software for Schools: A Comprehensive Guide to Transform Education Management
We often discuss the transformative impact of CRM systems on businesses and sales, revolutionizing how companies engage customers, drive revenue, and build relationships. But what about education? Can CRM software achieve similar outcomes in schools and other educational institutions? This article delves into how Discover how schools can harness this powerful technology to meet the unique challenges of modern education.…
- Content Marketing
Gannett Needs to Get its Head Out of its Butt
Everyone has heard of the expression having your head up your butt. With Gannett, they really have brought the expression to reality, though. Ruth Holladay is a wickedly sarcastic blogger with a sharp tongue… and she’s dead-on, especially when it comes to Gannett and the Indianapolis Star. We both used to work there, Ruth retiring from editorial and me getting…
- Marketing Tools
Stop Building Crappy Software – Integrated Software Still Wins
Here is something internal CIO’s and your internal tech teams don’t want you to know: the 18-month software implementation that just cost you $500K – $1MM could be done a hell of a lot cheaper…and should be. They are building job security because most C-level leaders and marketers don’t understand how technology can and should work. As marketers, we all…
- Content Marketing
SaaS Shifts to Offer Database as a Service
A couple weeks ago, I had the pleasure of listening to ExactTarget Chief of Operations, Scott McCorkle, speak to the evolution of their platform. I’ve written in the past that I believe Email Service Providers have jumped the shark – and it appears the forward-thinking ESPs have already taken note. Scott spoke to ExactTarget’s goal of being the Marketing Hub…
- Content Marketing
You Don’t Need an SEO Expert!
There… I said it! I said it because I see all of the money spent on search engine optimization by small to mid-size businesses and I think it’s a racket. Here’s my view of the search engine optimization industry: The majority of Search Engine Optimization falls within writing great content, attracting authoritative backlinks to that content and following a few…
- E-commerce and Retail
Back to the Sizzle: How E-Commerce Marketers Can Use Creative To Maximize Returns
Apple’s privacy updates have fundamentally changed how e-commerce marketers do their jobs. In the months since the update was released, only a small percentage of iOS users have opted into ad tracking. According to the latest June update, some 26% of global app users allowed apps to track them on Apple devices. This figure was much lower in the US…
- Sales Enablement, Automation, and Performance
DocHub: Transform Your Sales Pipeline with Smart Contract Automation
Sales teams face mounting pressure to close deals quickly while maintaining compliance and professionalism throughout the contract process. Manual contract handling, printing, scanning, and chasing signatures slow down the sales cycle and create opportunities for errors and lost documents. These inefficiencies can mean the difference between hitting quarterly targets and watching deals slip into the next period. DocHub DocHub is…
- Marketing Infographics
Your B2B Sales Strategy Hasn’t Adjusted to the Buyer’s Journey
Alright… this is going to sting a little, especially to my friends in sales: Sales teams are struggling to engage with customers and meet their targets leading to a loss in sales productivity. The customer is increasingly difficult to reach, leading to sales productivity metrics dropping of a cliff. When sales reps finally speak with their target, they are viewed…
- Marketing Infographics
Customer Service in Social Media
In our social media engagements, our first priority with companies we work with is to ensure their business is fully prepared for engaging prospects and customers online. While the companies may see social media as a potential marketing opportunity, they don’t realize that people online don’t care what their purpose is… they only care that there’s an opportunity to speak…
