This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Advertising Technology
PPC versus SEO: Spy vs. Spy
Does anyone remember the old Spy vs. Spy comics? Funny stuff! Each Spy always scheming to outdo the other. There is a similar business mindset today when companies are considering a search engine marketing strategy. Business’s immediately pick sides: Pay Per Click (PPC) versus Organic Search (SEO). The goal of a search marketing strategy is to generate leads or sales.…
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Content Marketing
Webydo: Build Stunning Creative Websites Without Writing Code
Creating stunning, professional websites can often be a complex, time-consuming process for designers, developers, and business owners. Traditional coding methods or complex web development platforms add layers of complexity that slow down creativity and productivity. The challenge? Finding a way to design beautiful, functional websites without getting bogged down in the technical side. Webydo Webydo is here to solve that…
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Marketing Infographics
Why Video Marketing Drives Sales
I believe there will be a day that the average website will have video integrated carefully into every page and nearly every post that is published. The costs of recording, publishing and distributing video content has dropped significantly, making it affordable to nearly any business. That said, you still want to impress your visitors and avoid crappy audio, mixing, recording…
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Customer Data Platforms
Top 5 Tips for Survey Greatness
There is a simple truth presented by the Internet era: Soliciting feedback and gaining insight into your customer base and target market is easy. This can be a wonderful fact or a fear-inducing one, depending on who you are and what you’re looking for feedback about, but if you’re in the market to connect with your base to get their…
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Marketing Infographics
How Leads are Generated through Marketing Automation
We’ve written in-depth about marketing automation strategies, what features are critical, and the challenges with executing those strategies to drive leads. The goal of marketing automation is to bridge a critical gap between sales and marketing, ultimately driving great leads to the sales department at the right time. This helps to improve the lead quality as well as reduce the…
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Sales Enablement, Automation, and Performance
A Unique Business Card… er Chip
This afternoon, I had a great meeting with our business consultant Harry Howe and our business insurance agent, Joe Glaser. It was a great meeting because Joe and Harry are masters at dialing down all the nuances of risk and insurance into a concise meeting where they basically tell me what I should do and I trust them to get…
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Mobile Marketing, Messaging, and Apps
Haptic Feedback: The Evolution of Touchscreens
If you’ve not heard of Haptic technologies, you will. Over a decade ago, researchers at MIT started developing devices that provide direct stimulation for people to feel virtual objects. In the last decade, the technology has begun to make it’s way onto touchscreens. Last year, Immersion demo’d a touchscreen at CES that provided haptic feedback. By adjusting the frequency and…
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Marketing Infographics
Responsive Web Design
Ok, I’m old so I can remember this but you guys may not be able to. Do you remember when we used to be able to fix cars? A good Sears toolset and we were good to go… just needed some rags and some muscle and you could just about fix any problem with a car. Not anymore. I barely…
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Content Marketing
5PM: Full-featured Project Management SaaS
One of the challenges with having an out-sourced or offshore development team is simply trying to track and prioritize your work. I work with no less than three outsourced resources, one of them offshore. It seems when you split the workday between time zones, you naturally introduce a delay to everything you do. I got some press when I canceled…
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Sales Enablement, Automation, and Performance
DocHub: Transform Your Sales Pipeline with Smart Contract Automation
Sales teams face mounting pressure to close deals quickly while maintaining compliance and professionalism throughout the contract process. Manual contract handling, printing, scanning, and chasing signatures slow down the sales cycle and create opportunities for errors and lost documents. These inefficiencies can mean the difference between hitting quarterly targets and watching deals slip into the next period. DocHub DocHub is…
