This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Advertising Technology
Your Digital Transformation Isn’t Good Enough: Tips to Bridge the Gaps and Succeed
What does it mean to undergo digital transformation (DX)? Is it just a one-time project or a whole process that might take months, if not years? Everyone defines digital transformation differently. For some, it’s about going paperless; for others, it involves switching to a new stack of technologies. It might be different for you and your business, but I am…
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Advertising Technology
Diginius Insight: Unify Your Advertising, Marketing, and SEO Data To Improve Your Performance
Businesses constantly seek ways to enhance their online presence and achieve sustainable growth. With the ever-evolving marketing landscape, it can be challenging to keep track of various campaigns, analyze data effectively, and gain valuable insights. Diginius Insight Diginius Insight is a powerful digital performance platform designed to address these challenges. It offers a comprehensive suite of tools that enable businesses…
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Paid and Organic Search Marketing
What is Good SEO? Here’s a Case Study
Over the last few years, I’ve been quite vocal about how so many consultants and agencies in the organic search industry refuse to change. It’s unfortunate as they continue to leave a trail of clients that have invested a lot but actually destroyed their ability to acquire organic authority, ranking, and traffic. Good SEO: A Case Study The following is…
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E-commerce and Retail
You’re Not Taking Advantage of the Global Marketplace
Recently, I visited a local retailer. He’s got an incredible business and location where he can design, repair and sell merchandise all from his location from scratch. His facilities are some of the best in the country, and every person on his staff is exceptionally talented, qualified and certified. His challenge is that his traditional marketing isn’t attracting the foot…
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Emailium: Email Template Inspiration
Today marks the public beta of a new tool for email marketers and creative teams, Emailium, a database of email marketing campaigns. This online application catalogs public emails, and organizes them by Industries, Companies, or user-defined tags. How might this service be of use to you? Let’s look at a few scenarios: Creative Teams – When pressed for a new…
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E-commerce and Retail
A Look at the Digital Future of Global Retail
Our friends at ExactTarget have released this infographic, A Look at The Future of Global Retail. The future of digital marketing is bright. The global retail brand’s consumer has evolved with the advent of new technology and channels, and these channels demand a new type of marketer. With more marketing metrics and tactics than ever before, modern marketers must look…
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Email Marketing & Automation
Signal: Grow with Email, Text, Social and Sweepstakes
BrightTag, a cloud-based marketing platform for Internet retailers, has purchased Signal. Signal is a centralized marketing hub for cross channel marketing via email, SMS and social media. Signal features include: Email newsletters – pre-built, mobile-optimized email templates to use or create your own. Text messaging – launch an effective program and be compliant with mobile carrier requirements. Social media publishing…
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Content Marketing
Human Progress and Dell Technology World
If you only paid attention to technology through mainstream media sources, you might think autonomous cars are killing people, robots are taking our jobs, and technology is leading us to doom. As marketers, I think it’s critical that we don’t just pay attention to the next killer app out there, we need to be observing how technology is impacting lives…
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Content Marketing
Time to Spring Clean that Email Marketing Program
It’s that time of year again. The days are longer and the weather is nicer. People usually take advantage of spring time to be able to clean their houses from top to bottom. I know I’ve already done a deep clean of my humble abode. It’s not a bad idea to translate cleanliness to your email marketing program. Here are…
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Content Marketing
How Better Blog Posts Make You a Better Lover
Ok, that title may be a little misleading. But it did get your attention and got you to click through to the post, didn’t it? That’s called linkbait. We didn’t come up with a hot blog post title like that without assistance… we used Portent’s Content Idea Generator. The clever folks at Portent have revealed how the idea for the…
