This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Advertising Technology
How Pay-Per-Click Will Enhance Your Inbound Marketing Efforts
An important conversation that’s going on today is how to allocate your money with your inbound marketing efforts. Marketers, on average, are using over 13 different tactics in their strategies to attract new leads (source: Content Marketing Institute), including infographics, blogging, email campaigns, videos, etc. So, how do we figure out where to spend it and how much to spend?…
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Paid and Organic Search Marketing
How to Move Your Blog and Retain Search Momentum
If you have an existing blog, chances are that you have search engine authority built to that domain or subdomain. Typically, companies simply start a new blog and abandon their old one. If your old content is lost, this could be a huge loss in momentum. In order to keep search engine authority, here’s how to migrate to a new…
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Social Media & Influencer Marketing
How to Leverage Facebook Conversion Tracking
Conversion tracking is a key component of any website’s analytics implementation. Off-the-shelf analytics can not identify whether or not a visitor actually converted. For some websites, a conversion is when a whitepaper is downloaded, for some it’s an email subscription, and for e-commerce sites it’s an actual purchase that’s made on the site. Some conversions happen offsite when a prospect…
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Content Marketing
Inbound Brew: Run Your Inbound Marketing Strategies Directly from WordPress
The number of solutions and complexity of integrated partners that extend WordPress is pretty amazing. Inbound Brew is a full-service digital marketing, web development, and software development firm, that helped small businesses utilize content marketing to drive engagement and leads. They’ve now published an inbound marketing plugin that provides all the tools necessary to do this – directly from WordPress! The plugin…
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Content Marketing
WordPress: Add A Custom Class If The Post Was Published Today
I’m constantly getting requests from our clients for customizations I’ve never even considered. Recently, we had a client that wanted some custom styling for their posts published today so that they could be highlighted utilizing a custom CSS class. They wanted to incorporate the class on archive pages, search results, and single post page templates of their child theme. To…
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Social Media & Influencer Marketing
The Blurry Lines of Marketing Return on Investment
Yesterday, I did a session at Social Media Marketing World called How to Shift From Growing Followers to Producing Results With Social Media. I’m often a contrarian to the advice that’s continually pushed in this industry… even leaning a bit on the controversial. The genuine premise is that businesses continue to look for fan and follower growth in social media…
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Analytics & Testing
Is Marketing Really Changing Radically?
This infographic pulls together some great results from a Accenture’s CMO Insights of 2014, but I’m afraid that it opens with a dramatic title that’s misrepresented. It states: 78% of Respondents Agree that marketing is expected to undergo radical changes over the next 5 years. Respectfully, I disagree. Marketing is evolving and digital is in the forefront of most strategies.…
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Content Marketing
The Rise of Purpose-Driven Social Marketing
You’ll often find me in some huge debates online on anything related to politics, religion and capitalism… all the red-hot buttons that most people avoid. It’s why I have personal and branded presences across social media. If you want marketing only, follow the brand. If you want me, follow me… but be careful… you get all of me. While I’m…
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Content Marketing
Jetpack: Enhance WordPress’ Internal Site Search Capabilities with Advanced Search
Consumer and business browsing behaviors continue to change as they self-serve and seek the information they need without contacting your company. While taxonomies, breadcrumbs, related content, and design are critical user interface elements that assist visitors, internal site search is often overlooked. WordPress Site Search While WordPress has had an internal search functionality since its inception, it’s largely dependent on…
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Marketing Tools
Add Shortcuts To Firefox To Use Site Search On Your Favorite Sites
If you manage a large website, you probably search it all the time. You may also have a selection of favorite sites where you always search internally for information. You may not realize that Mozilla Firefox has an expanded search engine option that allows you to add shortcodes to search different sites, not just your primary site! Firefox Search Shortcuts…
