This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Event Marketing
Dropping the Super Bowl for Digital Media
More and more businesses are embracing technology when it comes to their marketing strategies. When Pepsi pulled out of the Super Bowl, traditional journalists called it a gamble. Not advertising in the Super Bowl is a gamble? Really? A Super Bowl advertisement costs $3 million dollars per 30 seconds. Pepsi planned two 30 secoond ads and a 60 second ad……
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Content Marketing
The Rise of Purpose-Driven Social Marketing
You’ll often find me in some huge debates online on anything related to politics, religion and capitalism… all the red-hot buttons that most people avoid. It’s why I have personal and branded presences across social media. If you want marketing only, follow the brand. If you want me, follow me… but be careful… you get all of me. While I’m…
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Social Media & Influencer Marketing
The Blurry Lines of Marketing Return on Investment
Yesterday, I did a session at Social Media Marketing World called How to Shift From Growing Followers to Producing Results With Social Media. I’m often a contrarian to the advice that’s continually pushed in this industry… even leaning a bit on the controversial. The genuine premise is that businesses continue to look for fan and follower growth in social media…
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Content Marketing
Jetpack: Enhance WordPress’ Internal Site Search Capabilities with Advanced Search
Consumer and business browsing behaviors continue to change as they self-serve and seek the information they need without contacting your company. While taxonomies, breadcrumbs, related content, and design are critical user interface elements that assist visitors, internal site search is often overlooked. WordPress Site Search While WordPress has had an internal search functionality since its inception, it’s largely dependent on…
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Email Marketing & Automation
Follow Up Fred: Start Marketing Automation for Your Online Course to Win More B2B Sales
One of the most profitable ways to make money through an online course or eCourse. To get subscribers to your newsletter and to convert those leads to sales, you can offer free, live online webinars or free downloads of ebooks, white pages, or other incentives to get potential B2B customers ready to buy. Start Your Online Course Now that you’ve…
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Analytics & Testing
How to Use Google Analytics to Improve Your Marketing Efforts
Sometimes I think they should change the name of analytics to questionalytics because analytics doesn’t ever seem to provide the analysis you’re looking for… it often generates more questions. If you don’t understand the data behind the filters, segments, and charts – you may be making some terrible assumptions based on how you pull specific reports. Case in point, the…
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Social Media & Influencer Marketing
We Should Stop Saying Influential When We Mean Popular
I saw it again today… another Influencer List. I couldn’t get through the entire list, though, because I was too busy raking my nails down my face and pulling my hair out. It wasn’t an influencer list at all, it was just another popularity list. To be certain that we all understand the difference, let’s go ahead and define the…
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Marketing & Sales Videos
Commercial Fail: Intel’s Star Employee… an Actor
When I first saw the new Intel advertisement, I was floored… for 20 years the only thing I knew about Intel was the logo, the sound, and the Blue Man Group. Click thru if you don’t see the Intel Star Commercial: Finally! A major technology company not hiding behind a marketing logo, slogan or gimmicky campaign. But alas, it’s not…
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Analytics & Testing
Stop Saying Attention Spans are Decreasing, They’re NOT!
We love snackable content just as much as the next person, but I believe there’s a huge misconception in our industry. The notion that attention spans are decreasing needs some context put around it. First, I absolutely disagree that people are spending less energy educating themselves around their next purchasing decision. Consumers and businesses that spent a lot of time…
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Social Media & Influencer Marketing
Are You Really in the 1% of LinkedIn?
Numbers. Sometimes they drive me nuts. Today is a great example. LinkedIn emailed congratulating their members in the top percent of profiles viewed. Here’s the key… profiles viewed. Here’s what the email looks like… compliments of friend Daren Tomey: Daren is a hard-charger in my 1% club of sales executives nationwide. I’m not going to take that away from him.…
