This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Analytics & Testing
Stop Saying Attention Spans are Decreasing, They’re NOT!
We love snackable content just as much as the next person, but I believe there’s a huge misconception in our industry. The notion that attention spans are decreasing needs some context put around it. First, I absolutely disagree that people are spending less energy educating themselves around their next purchasing decision. Consumers and businesses that spent a lot of time…
- Social Media & Influencer Marketing
Are You Really in the 1% of LinkedIn?
Numbers. Sometimes they drive me nuts. Today is a great example. LinkedIn emailed congratulating their members in the top percent of profiles viewed. Here’s the key… profiles viewed. Here’s what the email looks like… compliments of friend Daren Tomey: Daren is a hard-charger in my 1% club of sales executives nationwide. I’m not going to take that away from him.…
- Analytics & Testing
Why the Google Analytics Mobile App Is a Must-Have for Marketers on the Move
The Google Analytics mobile app offers a fast, intuitive way for marketers and business owners to monitor performance while away from their desks. While the desktop version remains the best environment for in-depth analysis, reporting, and data exploration, the mobile app delivers powerful, real-time insights and notification capabilities that make it a critical part of any analytics toolkit—especially when you’re…
- Content Marketing
While You Were Having Dinner and Watching TV, We Were Building Businesses
This weekend, 57 entrepreneur have been working on starting seven new business. From software tools and social media to a portable laptop desk, the ideas are starting to come together. And if you are curious enough about how all this is going to turn out, and what the judges ( including Douglas Karr) think about the business ideas, join us…
- E-commerce and Retail
Is Drone Delivery Going to Take Off Soon?
Testing the latest technologies is the fun part of my work. I often purchase technology just to give it a test and ensure that I’m keeping up. Months ago, I purchased a DJI Mavic Air, and tested it with a few clients. I’m not a gamer, so I’m pretty rusty behind a controller. After testing it on a few flights,…
- Analytics & Testing
Google Facts – Organic and Paid Search
Whether you appreciate them or not, Google owns the playground that marketers must be working in. Whether it’s paid advertising with Google or organic placement in the search engine, you might be underestimating the reach of Google. This infographic from Wordstream puts it all into perspective. From Wordstream’s Google Facts Infographic: Our research for the infographic included over 2,600 AdWords…
- Marketing Infographics
Geosocial and Location-Based User Adoption
Some pretty amazing stats on adoption of Geosocial and Location-Based Services (LBS) via mobile devices have been revealed in this inforgraphic from Flowtown – Social Media Marketing Application. Over 58% of smartphone users are utilizing these services. The infographic defines each of the services as: Geosocial Networking – this type of social networking uses geographic services and capabilities, such as…
- Email Marketing & Automation
Internet Explorer Still Top Browser for Viewing Email
The folks at Litmus have released this infographic, Internet Explorer Still Top Choice for Web-Based Email. I think that always comes as a surprise to those of us in the online industry – who gravitate to Chrome and Safari, but we often lose sight of who our clients are and the corporate environment they’re in. This is where IE is…
- E-commerce and Retail
Gorgias: Measure The Revenue Impact of Your E-commerce Customer Service
When my firm developed the brand for an online dress store, we made clear to the leadership at the company that customer service was going to be an essential component of our overall success in launching a new e-commerce store. Too many companies are so caught up in the site’s design and ensuring all the integrations work that they forget…
- Content Marketing
Design Pickle: The Cost-Effective Solution To Scale Your Graphic Design Team At Any Company or Agency
For businesses and agencies, scaling creative needs often means juggling tight deadlines, skyrocketing costs, and inconsistent design quality. Whether creating engaging social media posts, refreshing your brand identity, or designing ad campaigns that convert, the challenge is finding reliable, affordable, and scalable design solutions. In-house graphic designers often experience fluctuating demand cycles that can be challenging to manage effectively. During…
