This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
Analytics & Testing
Countly Analytics for Mobile Application Developers
If you’re a mobile application developer or your company has multiple mobile applications, traditional analytics doesn’t quite cut it. Download behavior, store performance and usage behavior is key data that can help you significantly increase sales or downloads, as well as user interaction. People have come to expect a different experience when they are interacting on a mobile device… and…
-
Artificial Intelligence
AI Is Changing How Marketers Train Their Teams—Here’s What They Need To Know
As AI impacts marketing, it’s also redefining what human expertise needs to look like in this landscape. Brand marketers now have a unique responsibility: balancing AI-driven efficiency with the irreplaceable qualities that only people can bring. This shift is no longer a distant concern; a recent report by MIT suggests that while AI systems can improve productivity, their potential risks…
-
E-commerce and Retail
AfterSell: Unlock Post-Purchase Upsell Revenue on Shopify That You’re Missing
Making a sale isn’t the finish line — it’s the starting line for your next opportunity. Psychologically, once customers have decided to purchase, their resistance to spending lowers dramatically. This is called the commitment-consistency principle — people naturally want to stay consistent with a decision they’ve already made. Combine that with the dopamine rush of making a purchase and the…
-
Marketing Infographics
4 Elements to Drive Lead Generation with Marketing Automation
Research from Venturebeat’s marketing automation study indicates that, aside from the differentiating the features of each platform, the biggest challenge of marketing automation for business is understanding how it fits into their organization. Perhaps that’s the issue… companies are trying to fit marketing automation rather than finding a platform that already matches their internal processes, strengths and resources. I’m weary…
-
Can I blog about bread?
I haven’t lost my mind. Really, I haven’t. For weeks, perhaps months, I’ve been thinking about blogging about bread. It’s not just any bread… it’s the most amazing bread that I think that I’ve ever eaten. I’m not kidding. In the supermarket where there are 300 types of loafs out on the shelves, this bread doesn’t stand out. It’s Brownberry…
-
Analytics & Testing
The Insanity of Static Marketing in an Ever-Changing Landscape
The notion of a set it and forget it marketing strategy is impractical and can harm a brand’s success. As consumer behaviors evolve, technologies advance and new marketing channels emerge, sticking to a static strategy is akin to steering a ship without acknowledging the changing tides. This article delves into why a set-it-and-forget-it approach is unwise and highlights the importance…
-
Artificial Intelligence
n8n: Automate AI Agents Without Limits – Build Smarter Workflows Fast
Modern teams face a relentless demand for efficiency, integration, and real-time intelligence. But stitching together systems, cleaning data, and operationalizing AI is often a tangled mess. Developers burn hours on repetitive logic. Business users wait days for changes. And workflows break the moment complexity scales. If automation feels more like a limitation, it’s time to rethink the tools you’re using.…
-
Advertising Technology
Take Advantage of Advertising Sign-Up Credits Over $3,000 To Bootstrap and Go-To-Market
Bootstrapping refers to starting and growing a business with little or no external funding. Entrepreneurs who bootstrap rely on their own personal savings, revenue generated by the business, or small loans from family and friends. This approach allows them to maintain more control over their company, but it also means they have to be resourceful and manage their finances carefully.…
-
Email Marketing & Automation
ConvertKit: How Creators Grow, Engage, and Monetize Their Online Audience
Building a following is virtually limitless online, but it brings many challenges. Getting someone to follow you isn’t difficult… but keeping them engaged, offering them opportunities to do business with you, and scaling your ability to monetize your strongest connections is the difficulty. If you have a thousand followers, how do you connect personally with them and capitalize on those…
-
Artificial Intelligence
Grapes in, Champagne Out: How AI is Transforming the Sales Funnel
Behold the plight of the sales development rep (SDR). Young in their career and often short on experience, the SDR strives to get ahead in the sales org. Their one responsibility: recruit prospects to fill the pipeline. So they hunt and hunt but can’t always find the best hunting grounds. They create lists of prospects they think are great and…
