This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Email Marketing & Automation
An Email’s Journey to the Inbox
We were just discussing in a content marketing training webinar today with a national company how email design and email marketing performance has changed due to the way clients render as well as how mobile devices render email. With 30% of emails being read on a mobile device, it’s more important than ever to design your emails properly… and test…
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Social Media & Influencer Marketing
Social Media: A World of Possibilities for Small Business
Ten years ago, marketing options for small business owners were fairly limited. Traditional media like radio, Tv and even most print advertising were just too expensive for small business. Then along came the internet. Email marketing, social media, blogs and ad words offer small business owners a chance to get their message out. Suddenly, you could create the illusion, your…
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Content Marketing
Meltwater Buzz Updates: Curation, Value and Authority
People often ask me how in the world we’re able to find and write about so many marketing technologies out there. It is true that we get pitched quite a bit by public relations professionals, but Martech Zone isn’t a news site – we’re a site to help marketers find technology they can leverage. Many of the tools we share…
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Marketing & Sales Videos
GetFeedback: Online Surveys Like Never Before
If you’ve taken a survey lately, you know how horrid the user interfaces are of traditional survey tools. It’s one of the problems of being a leader in a technology – you continue to build and integrate your platform and it gets more and more difficult to update it. I continue to see this with different platforms – and thank…
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Marketing Tools
Friendbuy: Referral Programs, Referral Tracking, and Referral Campaign Optimization
Someone asked me tonight about what billing system that I was using. I’ve been a Freshbooks user for about a decade and love it, so I wanted to see if they had any kind of referral system where I might get a couple bucks or a free month or something. Sure enough, when I logged into my account, they had…
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Content Marketing
WordPress Plugin: Customize Your Admin Styling and Add Light and Dark Modes
Years ago, I developed a plugin called NiceAdmin that modified the WordPress Admin look and feel to a more modern style. WordPress has advanced a lot since then, and the admin look and feel is pretty clean. That doesn’t mean there’s not room for some customization, though! One example is that WordPress doesn’t offer its admin a light mode or…
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Content Marketing
Why do great employees leave? Why must great companies still recruit?
Over the last decade, I have had the pleasure of working for several companies. The company that I measure most to is Landmark Communications. The Corporate Staff at Landmark empowered employees to develop themselves as much or as little as they would like. The company did so without fear of the investment that they would make in employees that may…
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Analytics & Testing
What Measures Marketers Need to Take to Succeed Online
The 21st century has the seen the emergence of so many technologies that enable us to successfully market businesses in a more integrated and impactful way compared to the past. From blogs, e-commerce stores, online marketplaces to social media channels, the web has become a public arena of information for customers to search and consume. For the first time, the…
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Advertising Technology
Why You Should Never Buy A New Website Again
This is going to be a rant. Not a week goes by that I don’t have companies asking me how much we charge for a new website. The question itself raises an ugly red flag that typically means that it’s a waste of time for me to pursue them as a client. Why? Because they’re looking at a website as…
