This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Evidence Points to a Correlation Between SERP Ranking and Web Host
In late August, Matt Cutts explained that Google looks at site speed as a factor in where a website shows up on the search results page. In his Webmaster Help video, he stated: “If your site is really, really slow, we’ve said that we do use page speed in our rankings. And so all of the things being equal, yes,…
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Analytics & Testing
Putting Your CMO in Charge of Marketing Technology Pays Off!
A new study by the Chief Marketing Officer (CMO) Council and Tealium shows that business and marketing performance improvements are directly related to having a formal roadmap for managing digital marketing technologies and integrating the data produced from multiplying customer touchpoints. Entitled Quantify How Well You Unify, the new report explores the degree to which chief marketers are architecting digital…
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E-commerce and Retail
Personalizing the Customer’s Shopping Journey
Tailoring the shopping experience to individual consumers isn’t a new idea. Just think about the feeling you get when you visit a local restaurant and the waitress remembers your name and your usual. It feels good, right? Personalization is about recreating that personal touch, showing the customer that you understand and care about her. Technology may enable personalization tactics, but…
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Artificial Intelligence
Adobe is Infusing AI Into Every Aspect of Marketing Creativity, Production, and Personalization #AdobeSummit
We are in the golden age of design, and enterprises all across the globe are investing in people and technology to elevate the look and feel of their communications. AI is accelerating and expanding the creative aperture for everyone, opening the content floodgates, tapping into imagination, and massively increasing the number of creative assets being designed, edited, and delivered. Shantanu…
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Artificial Intelligence
AgenticFlow: The No-Code AI Platform Powering the Next Generation of Intelligent Automation
The acceleration of AI into business processes may be faster than any advancement I’ve witnessed in my career. Artificial intelligence is no longer a luxury; it has become a competitive necessity virtually overnight. AgenticFlow is positioning itself at the forefront of intelligent automation with a simple, compelling promise: let your AI agents handle the work while you focus on growth.…
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Content Marketing
The Cost of Poor Web Performance
It’s always hard to listen to someone selling their products or services tell you that you have to buy their product or service in order to make more money. With the Internet, it’s simply true, though. Fast sites, good tools, great design and a little bit of consulting can truly make or break a company online. The Cost of Poor…
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Marketing Infographics
More Data, More Challenges
Big Data. I’m not sure about you folks but most of our clients are drowning in it. While the piles of data continue to accumulate, we typically find that most our clients aren’t handling some of the fundamental marketing strategies necessary to acquire, retain and improve customer value. Not only that, they struggle with a huge disconnect between IT and…
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Content Marketing
8 Image Ideas to Market your Business on Instagram
Every once in a while, I come up with a good quote or succinct piece of advice that I’d like to share socially. Rather than just tweeting it out, I open up the Depositphotos mobile application and find a beautiful image. I crop it using my iPhone and then open it in the Over App. Within 10 minutes, I have…
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Sales and Marketing Training
Navigating the SaaS Pricing Labyrinth: Strategies, Structures, and Customer Value
Founders of the first large MarTech company I worked for said that SaaS was like making money in your sleep. Within a few years, they’d multiplied their development team, had a mile-long product backlog, and had competitors chipping away at their market share. Developing software solutions isn’t a set-it-and-forget-it business. If you’re not innovating and listening to customers, a competitor…
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Analytics & Testing
Matomo: The Privacy-First, Open Source Alternative to Google Analytics
Businesses struggle to balance powerful analytics capabilities with data privacy concerns. Many organizations find themselves caught between needing detailed visitor insights and maintaining compliance with data protection laws. Marketing teams need detailed insights into user behavior, while IT departments must ensure compliance with increasingly strict privacy regulations. Matomo Matomo is an open-source analytics platform that offers complete data ownership while…
