This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Time to Rap About Your Business (Don’t Miss Mine)
It started with a Tweet… Douglas Karr Rap Tribute https://t.co/oPodYLEZnQ @martech_zone #rappitt http://t.co/gVR64opiLM — Rapp Itt (@rappittmusic) March 10, 2015 To say I was blown away is an understatement. I couldn’t stop laughing at how well this rap was written and I was researched by someone I had never met. That someone was Dan Stokes. Dan started Rappitt.com and being…
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Analytics & Testing
Why Google Hiding Keywords is Great for Marketers
It seems everyone is whining and in a tizzy about Google not providing organic keyword data in Analytics. While I believe it diminishes the value of analytics somewhat, I would argue that it’s a great move that will help content Marketers. I’ve written in the past that SEO is Dead and I’ve watched as the industry has slowly gone away.…
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Social Media & Influencer Marketing
We’re Sliding Back to Eyeballs
If you belong to LinkedIn, Twitter, Facebook, or YouTube, your user interface always includes recommendations for others to connect with or follow. I find this disturbing. I’m not excusing myself on this, either. I’m always looking to grow my online following and promote it at every chance. Go to any site with a company or person seeking authority online, and…
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Marketing Infographics
Here are 33 LinkedIn Tips for you to Tweet!
There aren’t too many days that I’m not reading an update from LinkedIn, connecting with someone on LinkedIn, participating in a group on LinkedIn, or promoting our content and business on LinkedIn. LinkedIn is a lifeline for my business – and I’m happy with the upgrade I made to a premium account earlier this year. Here are some fantastic tips…
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Mobile Marketing, Messaging, and Apps
Develop Goals Before the Mobile App
The good folks at Webtrends (client) have released an incredible whitepaper from their Director of Mobile Analytics, Eric Rickson. Developing a Strategy for Mobile Maturity and Investment walks through key performance indicators in a mobile strategy. Beyond the topic of mobile analytics, one of the key paragraphs I found was: Too frequently, marketers skip the critical step of defining and…
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Analytics & Testing
The Engagement Illusion: Why Comments Don’t (And May Never) Equal Conversions
I did some analysis of my blog this weekend to look for a correlation between my search engine results, my most popular blog posts, the posts with the most comments, and the posts that actually resulted in revenue due to consulting or speaking engagements. There was no correlation. Reviewing my most popular posts, you’ll find a popular plugin, a couple…
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Content Marketing
How Your Hosting Can Affect Your SEO
Yes, your hosting can have an impact on your SEO. Surprised? So are most people when they learn that their hosting plan can impact their potential for reaching high SERPs. But why? And how? Turns out, your hosting plan affects three major areas which all affect your rankings: Security, Location, and Speed. We’ll give you a thorough breakdown not just…
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Content Marketing
jQuery: Create An Logo Image Carousel to Display Your Brand’s Authority
Creating an image carousel with jQuery can be a great way to add dynamic, interactive content to your website without relying on external CSS files. Having a logo carousel on a B2B website with the customers you’re serving is also a fantastic trust indicator. This article provides an example that handles the carousel’s layout, styling, and behavior entirely through jQuery.…
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Artificial Intelligence
Balancing AI in Prospecting: Boost Efficiency Without Losing the Human Touch
Artificial intelligence (AI) has woven itself into nearly every aspect of modern business, especially sales and marketing. From analyzing vast amounts of data to generating optimized content, AI promises to revolutionize how companies approach prospecting. But as reliance on AI grows, a critical question arises: Is AI improving your outcomes — or unintentionally hindering them? Below is an exploration of…
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Marketing Tools
Brightpod: The Ultimate Solution for Marketing Workflow Efficiency
Marketing teams face the daunting challenge of managing multiple projects simultaneously, tracking progress, and ensuring timely delivery. The complexity of coordinating tasks, maintaining clear communication, and meeting tight deadlines can overwhelm even the most organized teams. Finding a solution that can streamline these processes, enhance collaboration, and boost productivity is critical for success in today’s competitive environment. Overview of Brightpod…
