This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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E-commerce and Retail
Claspo: Boost Your Online Sales or Lead Capture With Smart Popups
Capturing and retaining visitor attention is more challenging than ever. Website owners and marketers strive to convert fleeting visits into meaningful interactions, leads, and sales. However, achieving this without disrupting the user experience requires a delicate balance and tools. Claspo Enter Claspo, a versatile popup builder designed to enhance user engagement and maximize conversions on your website. With its intuitive…
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Artificial Intelligence
Relationship Design in the Age of AI: Ogilvy One’s Pragmatic Approach for Navigating AI without fear
Ogilvy One, the Customer Experience, Marketing, Data and AI agency within Ogilvy marks a renewed focus on data-driven marketing strategies. The company has reintroduced its methodology under the framework of relationship design, a concept based on understanding the intricate dynamics between brands and consumers. At Adobe Summit, I sat down with Ravi Pal, Global Chief Technology Officer at Ogilvy One,…
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E-commerce and Retail
Shippo: Power Your Shipping With Speed, Savings, and Simplicity
Shipping shouldn’t slow your business down. Yet many companies, from solo founders to full-scale fulfillment centers, struggle with inefficient workflows, high shipping costs, and limited carrier options. These challenges often stand in the way of growth, draining time and resources that could be better spent elsewhere. Shippo That’s where Shippo comes in. Shippo is a powerful multi-carrier shipping platform that…
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Content Marketing
This is a Tribute, to the Greatest Blog Post in the World…
This is the not the greatest blog post in the world… nooo… this is just a Tribute. All joking aside, I deleted 3 post drafts this morning. They were drafts that I had started long ago but I just couldn’t seem to fine-tune them enough for publishing. Perhaps one of them was the greatest post in the world. We just…
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Marketing Books
Wikinomics: How Mass Collaboration Changes Everything
This groundbreaking book, written by Don Tapscott and Anthony D. Williams, explores the revolutionary impact of collaboration and participation on businesses, economies, and society as a whole. Published in 2006, it remains a critical read for sales and marketing professionals who wish to stay ahead of the curve in an increasingly connected and collaborative world. The authors argue that the…
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Email Marketing & Automation
How to Guarantee Your Site is Blacklisted for Email
We were reviewing one of our clients’ sites today. They’re going to be moving to our email integration soon – which is a good thing. I’m guessing their websites are probably already blacklisted… here’s why… They have a contact form on their website. It’s nice enough, a bunch of fields to send all your personal info to them to sign…
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E-commerce and Retail
The Rise of Mobile Commerce, and the Benefit to Marketers
Now that consumers can make online purchases anytime, and in any place that has a mobile signal or wifi, the most successful companies are optimizing their mobile platforms to meet their customers’ needs. Only a few years ago, retailers were beginning to think email marketing was a dying approach, but the recent boom in M-commerce is proving quite the opposite.…
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Marketing & Sales Videos
How Do You Justify a Video Marketing Strategy?
It’s not just anecdotal evidence that supports the use of video, it’s the science of video that captures the attention and emotion of the viewer or subscriber. We’ve been pushing all of our clients to make the move to video and have been sprinkling them throughout their sites… from product explainer videos, to complex animations, to customer testimonials and common…
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Content Marketing
The Playbook for B2B Online Marketing
This is a fantastic infographic on the strategies of every successful business-to-business (B2B) online system. As we work with our customers, this is relatively close to our engagements’ overall look and feel. Simply doing B2B online marketing is not going to maximize success and your website isn’t going to just magically generate new business because it’s there and it looks…
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Analytics & Testing
Getting Personal in a Crowded World
In today’s competitive retail space, personalized offers differentiate brands in the fight to capture consumers’ attention. Companies across the industry are striving to deliver a memorable, personal customer experience to build loyalty and ultimately improve sales — but it’s easier said than done. Creating this kind of experience requires the tools to learn about your customers, build relationships and know…
