This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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E-commerce and Retail
Stamped: Automate Collection Of Your Online Store’s Product Reviews and Build A Loyalty Program To Grow Sales
Trust is the single biggest obstacle to overcome when it comes to acquiring a new customer on your e-commerce site. If a new online shopper isn’t familiar with your brand, the first thing they do is check the ratings and reviews of the products of interest. Product reviews are vastly underestimated in their ability to sway a potential buyer into…
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Content Marketing
Blog Tag: 5 Secrets about Me
Shel Israel has blog-tagged me. The game is to tell five secrets about yourself and then link to five other people you know and then they have to tell five things you probably don’t know about them. Ophidiophobia: That’s me. Can’t stand them! I joked that if I ran into a snake, I’d throw my kids at it and run…
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Sales and Marketing Training
The Business Impact of Early Adoption and Change
I’m reading Kevin Eikenberry’s book, Remarkable Leadership, and I will have coffee with Kevin tomorrow. It’s a fantastic book – and one chapter hit home with me on championing change. Kevin discusses change in great detail. One of Kevin’s references is the 1962 book by Everett Rogers, Diffusion of Innovations. It’s a theory that has stood the test of time……
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Content Marketing
Brands and Content Marketing: Beware the Hype
Michael Brito, the talented Senior Vice President of Social Business Planning at Edelman Digital (and all around good egg), recently wrote about two brands that are aggressively shifting much of their marketing focus into media centers. I find it encouraging that early corporate adopters are evolving their content marketing strategies into a much more holistic, participatory platform. Concurrent with this…
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Analytics & Testing
Video Vital Statistics for B2B Marketers
This may be the most entertaining and well-balanced video infographic that I’ve watched on B2B Marketing. While the statistics were compiled over a year ago, it paints very clear picture on how buying behaviors have changed in business to business. It also provides a ton of evidence on how and why a content and social strategy are imperative in B2B…
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Content Marketing
6 Simple Ways To Improve Your Content Marketing Impact
There are still companies out there that struggle with the strategy and resources necessary to produce effective content. And many of those companies don’t realize the return on investment that a content marketing strategy can bring because they either give up too soon or they don’t fully understand what to write, how to write it, and where to write it.…
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Email Marketing & Automation
Increase Your Email Productivity With Offline Mode
Most people who know me are aware of my love affair with Inbox Zero. First made popular by Merlin Mann, Inbox Zero is a method of managing your email and keeping your inbox empty. It’s a great email productivity system. I’ve taken the concepts, distilled them a bit further, and added a few new twists. I also teach educational sessions…
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Content Marketing
Who Is Your B2B Buyer?
We see our clients struggle often with the tone of their content… they’re concerned that their content is too sophisticated or not sophisticated enough for their audience. We believe that a range of sophistication is most effective. Readers looking for high-authority content skim past the content that’s not of interest. They don’t judge the company nor the publication, they simply…
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Social Media & Influencer Marketing
WordPress: A Shortcode to Add a Share on X Link With Your Content in WordPress
Capturing and directing relevant traffic to your website is more crucial than ever. Social media platforms like X (formerly Twitter) have evolved from simple microblogging tools to dynamic hubs for real-time conversations, breaking news, and vibrant community engagement. With over 450 million monthly active users, X represents a goldmine of potential traffic for your brand. Leveraging this platform effectively can…
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Set Expectations with an Acceptance Agreement
As a marketer, you’re probably relying on a lot of third party applications and resources to bring your campaigns to life. I’ve written before about how setting expectations with your customers drives customer satisfaction… there’s also a way that you can help drive your own satisfaction – build an acceptance agreement to set the tone with your third party relationships.…
