This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Microsoft Research: Marketing and Sales Will Collaborate with AI, Not Compete Against It
There’s a lot of anxiety around this report across the Internet… but I’m far more optimistic having been through several disruptions in my career. I’m not trying to downplay how impactful this may be, but I want to bring some positive points to the conversation. People are using Copilot to provide services for the execution of knowledge work activities, and…
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FlexClip: AI-Powered Tools That Enable You To Create Videos Effortlessly
Modern marketers are under pressure to publish video everywhere—fast. Budgets are tight, teams are lean, and attention spans are shorter than ever. You still need on-brand intros, promo spots, product explainers, social shorts, webinars, and event recaps… ideally without wrangling complex software, expensive stock libraries, or a weeks-long learning curve. FlexClip Meet FlexClip, an online video creation platform built to…
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Video Vital Statistics for B2B Marketers
This may be the most entertaining and well-balanced video infographic that I’ve watched on B2B Marketing. While the statistics were compiled over a year ago, it paints very clear picture on how buying behaviors have changed in business to business. It also provides a ton of evidence on how and why a content and social strategy are imperative in B2B…
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Who’s Your Search Engine Marketing Villain?
It doesn’t matter how much initial education you put into a new engagement, a Search Engine Marketing Villain will pop up when you least expect it. I have identified a short list of the Villains that we seem to come across when engaging new prospects. Can you relate to any of these? Lack of Goals Don’t Tell How Much You Want…
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Evidence Points to a Correlation Between SERP Ranking and Web Host
In late August, Matt Cutts explained that Google looks at site speed as a factor in where a website shows up on the search results page. In his Webmaster Help video, he stated: “If your site is really, really slow, we’ve said that we do use page speed in our rankings. And so all of the things being equal, yes,…
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Happy #tweetsgiving and #indytweetsgiving
1.webp” class=”s3-img alignright” border=”0″ alt=”4445_1006615424545_1799710283_8882_807359_n.jpg” align=”right” /> As I look back at the last year, it’s nothing short of amazing. Thanksgiving isn’t really a holiday at all without first thanking God… thank-you God! You’ve truly blessed me and my family this year. My son and daughter are the greatest gifts I’ve ever received in my life. I’m not always the…
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ConvertKit: How Creators Grow, Engage, and Monetize Their Online Audience
Building a following is virtually limitless online, but it brings many challenges. Getting someone to follow you isn’t difficult… but keeping them engaged, offering them opportunities to do business with you, and scaling your ability to monetize your strongest connections is the difficulty. If you have a thousand followers, how do you connect personally with them and capitalize on those…
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A Procrastinator’s Guide to Holiday Marketing
The holiday season is officially here, and it’s shaping up to be one of the biggest on record. With eMarketer predicting retail e-commerce spending to surpass $142 billion this season, there’s plenty of good to go around, even for smaller retailers. The trick to staying competitive is to get smart about preparation. Ideally you will have already begun this process,…
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AI Hype vs Reality: What Actually Works for Businesses in 2025
78% of global companies currently use AI. 82% of global companies are either using or exploring the use of AI in their organization Exploding Topics AI promises breakthroughs in efficiency, automation, and decision making—but for many businesses, turning that promise into measurable results remains a challenge. Leaders are bombarded with grand claims of AI transforming entire industries, yet often struggle to identify…
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Facebook: The Largest Marketplace on Earth
I can already hear the screams from the rafters… how dare you mix up dollars and cents with a social network. Those of you who have read my blog for a while understand that I’m not a Facebook fanboy. However, I’m slowly becoming more and more influenced by the incredible stats that Facebook continues to post… and advising my clients…
