This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
A Note from the Road
The last year has been an amazing year for me and my business. The refocus and attention to my customers has been fruitful and I’m so thankful for the incredible clients I have! The challenge I’ve had his balancing work (which I love) with health (which I’ve ignored). Over the last year, injuries coupled with bad habits have pushed my…
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Content Marketing
Chekkit: Centralize Your Review Management, Website Chat, Text Messages, And Even Collect Payments In This All-In-One Inbox
If you start to add up the channels and strategies that your local business must use to manage its reputation, respond to leads, communicate with customers, and accept payments… you typically need to deploy multiple platforms or apps to manage it all. Reviews – the lifeblood of a local business is its visibility in local search map packs… and soliciting…
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Paid and Organic Search Marketing
Moz: Create A WordPress Shortcode To Publish Your Site Authority and Metrics
When companies review sites to write articles on, they often look for sites with high domain authority, indicating solid ranking and traffic from search engines. One leader, of course, in the SEO industry is Moz. For my site, I hoped to take some of the information from Moz’s collected data and publish it on my Media Kit page. Moz has…
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Content Marketing
Get Ready for Facebook Mobile
Facebook is making a quiet push to gain access to your mobile phone number. In recent weeks they have made two noticeable changes that suggest preparations to dominate the mobile marketing space. First they have started warning users who have not provided a mobile phone number that their Facebook security is low, and the first step to increasing their security…
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Marketing Infographics
Being Connected via Mobile – “Just-In-Time” Life Scenarios
Kuno Creative has released an infographic created from the latest Pew Internet mobile research. The new culture of immediate information through social media, apps and web browsing phones is allowing people to gain access to information more quickly than ever before, and the latest Pew Research sheds an immediate light on just that. It also represents a huge opportunity for…
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Marketing Infographics
Steps to Create a Facebook Page
Absolutely love that the great folks at Firstscribe actually took the time to fully document the nuances of creating a Facebook page. For some of us that have done it enough times, we don’t mind banging around the Facebook interface to eventually get what we need. But the process is anything but simple for the average Facebook user. Having a…
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Content Marketing
Give Your Website a Trust Audit
Several times a week I happen across a company’s website only to question whether or not they are really in business, actually doing any business, or are trustworthy enough to engage with. Companies invest in a web presence and don’t even realize that the site they have may be an indicator that they are not trustworthy. Trust is a huge…
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Content Marketing
How the Connected Enterprise Will Create a $47B Identity Security Market
In the last year, the average data breach cost companies a total of $3.5M, which is 15% more than the previous year. As a result, CIOs are searching for ways to keep their corporate data protected while minimizing productivity loss for employees. Ping Identity presents the facts about the identity security market and offers solutions for how companies can enable…
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Sales and Marketing Training
The ABCs of an Online Presence in 2024
Many years ago, I went through a creative exercise where I took each letter of the alphabet and applied a term to it that helped marketers evaluate the balance of their online presence. That presentation was quite outdated, so I thought it was a good time to publish a new list with updated strategies. Having a well-rounded and effective online…
