This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Content Marketing
Anatomy of Going Viral
Having seen ten times as many viral strategies die than survive, I’m not sure I’m a huge believer that there’s some sort of viral winning algorithm. True that some agencies are much better than others… but I don’t believe that anyone can promise a viral strategy… unless they put up some BIG money and prizes to support it. That said,…
- Content Marketing
Conversions, Content and Rock Operas
What does the Who’s Rock Opera Tommy have to do with website Conversion? Only everything! The legendary rock group The Who transformed Rock & Roll with their Landmark Rock Opera Tommy (1969). Want to transform your website Conversion Rates (2011)? “How do you think he does it? “I don’t know.” “What makes him so good?” What makes him so good?…
No Parking
There’s nothing like getting to work and going to the garage you PAY for and there’s no parking left! There was a conference downtown today so the garage messed up and sold all the spots. So all the regular PAYING customers had to either pay at another garage or squeeze in somewhere. I chose to be a little creative with…
- Content Marketing
VerbalizeIt: App, Text, Audio and Video Translation
VerbalizeIt’s translation platform routes your uploaded content to a curated community for translation, review and return within 24-48 hours. Only the top 10% of eligible applicants are invited to join the translation community and a feedback loop from VerbalizeIt community leadership, customers and continuous testing is used to ensure they reward the highest quality translators, train high potential translators, and…
- Sales Enablement, Automation, and Performance
Recruit’em: Find Business Connections on Google
If you’re looking for a business connection across social networks, Google is a great tool. I often do a search of Twitter + name, or LinkedIn + name to find a profile. LinkedIn, of course, has a great internal search engine (especially the paid version) and there are also sites like Data.com to find connections. More often than not, I…
- Email Marketing & Automation
Tips to Avoid Brand Resentment with your Email Strategy
We recently published an infographic on survey burnout where customers are becoming resistent to constantly getting bombarded with surveys. On the heels of this is a great analysis provided by Emailvision on how bombarding customers can actually result in brand resentment. The YouGov and Emailvision research asked consumers for their opinions on marketing correspondence, and sheds light on the missteps…
- Marketing Infographics
Being Connected via Mobile – “Just-In-Time” Life Scenarios
Kuno Creative has released an infographic created from the latest Pew Internet mobile research. The new culture of immediate information through social media, apps and web browsing phones is allowing people to gain access to information more quickly than ever before, and the latest Pew Research sheds an immediate light on just that. It also represents a huge opportunity for…
- Social Media & Influencer Marketing
The Illusion of the Wisdom of Crowds: Examining the Downsides
The concept of the Wisdom of Crowds has gained significant traction in the era of Web 2.0 and Open Source, with countless articles, books, and websites touting its merits. However, upon closer examination, it becomes clear that the term may be a misnomer, and the reliance on crowds can have significant drawbacks. The Wisdom of Crowds is more akin to…
- Content Marketing
A Note from the Road
The last year has been an amazing year for me and my business. The refocus and attention to my customers has been fruitful and I’m so thankful for the incredible clients I have! The challenge I’ve had his balancing work (which I love) with health (which I’ve ignored). Over the last year, injuries coupled with bad habits have pushed my…
