This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Why Google Shopping Syndication and Ads Are Essential for Commerce (Products, Auto, Travel, or Retail)
80% of shoppers begin their product research on Google, making it the top gateway for e-commerce discovery. SQ Magazine Google Shopping has evolved into a central hub for e-commerce, touching virtually every product category – from everyday retail goods to big-ticket items like cars. It’s deeply integrated into every Google search result across the advertising ecosystem and multiple platforms, making…
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Social Media Marketing is Failing
1.webp” alt=”Jonathan Salem Baskin” align=”right” style=”alignright” />Last year, I wrote a post in response to Jonathan Salem Baskin, taking exception to his notion that Social Media could be dangerous for companies. (I actually agreed with him on many counts). This time – in my opinion – Mr. Baskin nailed it. Every company has been jumping on the social media bandwagon,…
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The Myth of the “Best Medium” and the Reality of the Buyer’s Journey
Sales and marketing professionals often seek the holy grail of lead conversion—the single, infallible medium that guarantees success. However, pursuing the best medium to close leads is fundamentally flawed. Modern buying behavior is far more complex and nuanced, requiring a sophisticated, multi-faceted approach that addresses every stage of the buyer’s journey. Table of ContentsUnderstanding the Buyer’s JourneyAwareness Stage: Considering and…
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Balancing AI in Prospecting: Boost Efficiency Without Losing the Human Touch
Artificial intelligence (AI) has woven itself into nearly every aspect of modern business, especially sales and marketing. From analyzing vast amounts of data to generating optimized content, AI promises to revolutionize how companies approach prospecting. But as reliance on AI grows, a critical question arises: Is AI improving your outcomes — or unintentionally hindering them? Below is an exploration of…
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Add a Links Page to your WordPress Template
We were working on a client site today to add an iPad Cover Review list to the site. Rather than listing them all out in a page or a post, we decided to build a template page that pulled one link category from WordPress’ build in Links section, called “Reviews”. The WordPress API already has a built in function, called…
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Understanding WordPress Custom Post Types (CPTs): Creating a Glossary with Custom Taxonomies and Theme Templates
WordPress is more than a blogging platform—it’s a flexible content management system that can be extended far beyond posts and pages. One of the most powerful features enabling this flexibility is Custom Post Types (CPTs). These allow developers and content managers to structure content for specific use cases like portfolios, events, product directories, podcasts, or glossaries—each with their own admin…
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Top 20 Marketing Automation Solutions
Marketing automation is becoming a conversation we’re having with clients more and more each week. Today we discussed HubSpot (used by a customer), Act-On (which we implemented for two of our customers) and Optify with a client and I was just talking to the team last week about their success. It’s important to note that there’s really not one marketing…
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3 Things Run-DMC Taught Me About Social Media
Call me a product of a liberal arts education, but I firmly believe one’s worldview should be informed by as many sources and experiences as possible. Reading the latest book by an expert in your field is great. Consuming as many blog posts and news articles as you can about your industry is helpful. Attending conferences and sitting in on presentations to…
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Eye Have A Spelling Chequer
I just finished reading Righting the Mother Tongue: From Old English to Email, the Tangled Story of English Spelling, by David Wolman. You may not know what orthography and etymology are, and that’s okay. I know I’m a butcher of grammar and spelling, but this book made me feel better about my skills. There are millions of words in the…
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Sellfy: Build Your E-commerce Business Selling Products or Subscriptions In Minutes
Sellfy is an easy-to-use eCommerce solution for creators looking to sell digital and physical products as well as subscriptions and print-on-demand – all from one storefront. Whether it’s eBooks, music, videos, courses, merchandise, home decor, graphics, or any other type of business. Start easily – Create a store in a couple of clicks. Sign up, add your products, customize your store and…
