This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Amazon Tech Can Help Your Wellness Brand Grow
In a saturated, competitive marketplace like Amazon, it is imperative that wellness brands stand out in order to succeed. Whether they are a start-up, in their growth stage, or reaching maturity, all brands are looking for ways to grow their customer base on Amazon no matter what stage they are at in their business journey. It is a highly competitive…
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The Rise of Distributed Computing: AI’s Future Beyond Centralized Giants
As tech giants invest billions into building sprawling data centers and even constructing power plants to sustain them, an opposing force in the AI landscape is emerging that could render these centralized models obsolete. Distributed computing – a paradigm where global networks of personal and corporate devices collaborate to power AI – already possesses more potential than any corporate data…
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AI Image Enlarger: Restore and Upscale Old Images Without Losing Quality
Updating older digital content often reveals an unexpected problem: the images that once looked sharp on early desktop monitors now appear tiny and pixelated across today’s high-resolution devices. Replacing them with new graphics is sometimes the only option, but what if the original photo, chart, or illustration perfectly captures the message? Until recently, enlarging a small image meant sacrificing quality,…
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Is Your Marketing is Suffering from Fragmentation, Disappointment and Lack of Organization?
You probably answered yes… and ours is a challenge as well. Lack of organization, fragmentation and disappointment are key themes stemming from the findings of the Cross-Channel Marketing and Technology Survey, released by Signal (formerly BrightTag). The results of the study highlight the fact that marketers largely do not feel that ad tech is helping them achieve the seamless cross-channel…
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Create Tests Easily with Verify
While analyzing some real-time alerts today on marketing automation for our client, Right On Interactive, Marty Thompson came across a link to a testing site called Verify. It’s a very affordable testing site that has a ton of features and a very simple, intuitive interface for getting your designs, sites and layouts tested and capturing feedback. Here’s the Verify overview…
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Give Your Website a Trust Audit
Several times a week I happen across a company’s website only to question whether or not they are really in business, actually doing any business, or are trustworthy enough to engage with. Companies invest in a web presence and don’t even realize that the site they have may be an indicator that they are not trustworthy. Trust is a huge…
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Corporate Blogging: The Rap Song
We love SeanieMic, a parody rapper that’s done a ton of fantastic cuts. His songs have made it viral all over the web, so we asked him to spit some rhymze about our book, Corporate Blogging for Dummies. Seanie nailed it! With nothing but an autographed copy of the book in his hand, we raised a beer and a few…
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The Power of Momentum in Organic Marketing
Businesses constantly seek ways to increase their online presence, generate leads, and drive conversions. While paid advertising offers instant gratification, it is a pay-to-play strategy that only yields results as long as you continue to invest. On the other hand, organic strategies such as content marketing and social media marketing require time and effort to build momentum. Still, once a…
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How AI Adoption Among SMBs is Evolving: Insights from WSI’s Industry Benchmark Survey
Artificial intelligence (AI) is no longer a futuristic concept; it is reshaping business operations today. Yet, integrating AI remains a complex challenge for small and medium-sized businesses (SMBs). While large enterprises have the resources to experiment with AI-driven strategies, many SMBs are still trying to determine how to implement these technologies effectively. WSI, the world’s largest network of digital marketing…
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Designed to Indicate Something Out of the Ordinary
My kids are always making fun of me for my love of animated movies – I simply can’t get enough of them. As I was watching Madagascar 2, I loved this scene where the red light begins flashing on and off… watch how it’s handled by the penguins at the wheel: It’s too bad that Analytics don’t always have flashing…
