This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Advertising Technology
How Advertisers Can Unlock Their Campaign’s Full Potential through Amazon Marketing Cloud
With the holiday season on the horizon, advertisers need to understand their customers at every stage of the buying journey to be as high-volume and competitive as ever. Standard methods simply measure short-term return on ad spend, or ROAS, without distinguishing between new and existing users. As such, crucial data on the true success of a campaign becomes unaccounted for,…
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Content Marketing
The Internet Runs Better without Flash
Steve Jobs was right. The first person who advised me to get a Flash blocker was Blake Matheny. Blake is one of the best engineers I’ve ever had the pleasure to work with – and I’ve worked with him both at Compendium and at ChaCha. You’d think that I would have listened to a guy that transformed the entire infrastructure…
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Analytics & Testing
The Battle for Holiday Season Glory – Google Shopping vs. Amazon Product Ads in Q4
They say “put your money where your mouth is.” Well, word on the street, and perhaps every street in the world, is that Google and Amazon are your money makers when it comes to online retail. Google Shopping and Amazon Product Ads are undoubtedly two of the most dynamic, traffic-heavy paid comparison shopping engines (CSEs) in existence. But everyone knows…
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Marketing Infographics
Marketing Has Become The Lynchpin of Cross-Functional Success in Corporations
It’s difficult to pinpoint what point in my career prepared me for success. When I was in the Navy, while I was formally an Electrician, as an engineer I was also an advanced firefighter. I was also designated ESWS, an enlisted surface warfare specialist certification that provided me with an overview of virtually every job and system on my ship.…
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Content Marketing
Supporting Sponsorships without Selling Your Soul
Without sponsorships, we wouldn’t have much of a blog. That means that you’re benefiting from our sponsors, too! With sponsorship funding, we’re able to continue to improve the design of the site, roll out mobile and tablet versions, have a robust podcast and continue working on new features – like revamping the email program and getting a new mobile application…
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Social Media & Influencer Marketing
Social Media Professionals Can’t Handle the Truth
I’ve been doing an experiment recently. A few years ago, I decided to be 100% transparent about my personal political, spiritual, and other beliefs on my Facebook page. That wasn’t the experiment… that was just me being me. My point wasn’t to offend others; it was simply to be truly transparent. After all, that’s what social media professionals keep telling…
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Paid and Organic Search Marketing
Is Anyone Asking Ask.com?
As of December 2024, Ask.com ranks as the #1,410 website in the United States, with an estimated 16.32 million monthly visits, according to Semrush data. Globally, it has historically reached significant audiences, boasting 100 million monthly users in 2012 through its website and mobile apps. While recent data less precisely document its current global reach, Ask.com remains a notable player…
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Customer Data Platforms
Hiver: Boost Team Productivity by 90% With AI-Powered Support
Customer service teams are drowning in ticketing tools that feel disconnected, overly complex, or painfully clunky. From missed emails to siloed chats, support quality suffers—and so does customer satisfaction. What businesses really need is a unified, intuitive solution that works right where support happens most: the inbox. Hiver Hiver is an AI-first customer service platform that transforms your existing Gmail…
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Marketing Infographics
The Autoresponder Assembly Line
Your marketing cycle doesn’t necessarily follow your prospects’ buying cycle. Not only may your campaign be scheduled at the wrong time, it may not be optimized to provide the necessary messaging over time to turn a prospect into a customer. Marketing automation tools have become popular in the marketplace because they provide an opportunity to nurture a client at a…
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Marketing Infographics
Rock Social Media in 30 Minutes a Day
We’ve got quite a large following on social media and we share and respond a ton throughout our audiences on different social mediums. We’re a small team, just a handful of folks, but I think we do a great job of helping our readers throughout the day and responding in a timely manner to them. That said… if all we…
