This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Be Smart Enough to Find the Answers
Earlier this week, I posted a tweet promoting a product that was pretty cool. The application was graphically beatiful and incredibly useful… but I couldn’t actually figure out what it did or how to use it without a lot of work. The company immediately tweeted back that the interface was “simple”. I replied, “thanks!”. I wasn’t going to argue with…
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Analytics & Testing
Social Media + Analytics = Inaccurate
If I were to ask you which source provided more traffic to your site, Twitter or Facebook… how would you determine that? The majority of web analytics users would log in and look at their referring sources and come up with the value. That’s a problem. Some companies simply add “twitter.com” as a referring source and think that it does…
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Content Marketing
How Not To Freak Out About Content Marketing
So your business has a blog and a presence on all the major social platforms, and maybe a few industry-specific ones too — great! Now what? How do you fill these channels, and more importantly, in this 24/7 news cycle, how do you get your content to cut through the noise and stand out? It’s a tall order. Everyone has…
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Content Marketing
PublishPress: How To Enable and Display Multiple Authors on Posts in WordPress
WordPress doesn’t make it easy to showcase contributors, especially when more than one person writes posts, or when guest experts join your site. Without the right tools, your site may feel impersonal, your contributors under-credited, and your content underperforming. PublishPress Authors PublishPress Authors is the missing link for editorial teams that need flexibility and flair in managing and displaying authorship.…
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Analytics & Testing
Observation: Top 5 Online Marketing Mistakes in 2025
Marketers have more data, more channels, and more tools than ever before; yet, many still fall into critical traps that prevent campaigns from reaching their full potential. The landscape has undergone a fundamental shift over the past decade—organic reach is in steep decline, AI-generated content is raising audience expectations, and customer journeys are becoming increasingly complex and non-linear. Below are…
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Content Marketing
Firefox winning the Browser War
Taking a look at recent market share for browsers provides some insight into who is winning and losing the wars. Firefox continues to build momentum, Safari is creeping upwards, and Internet Explorer is losing ground. I’d like to comment on the three with my ‘theories’ of what is occurring. Internet Explorer After destroying Netscape Navigator, IE really became the gold…
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Paid and Organic Search Marketing
Inbound Marketing and the New Sales Funnel
While I was preparing to speak in Cincinnati this week, I wanted to provide a nice visual that spoke to how search and social media have changed the sales process. Here’s what I call the New Sales Funnel: It used to be that marketers controlled the brand and the messaging online, requiring consumers and businesses to watch demonstrations, view brochure…
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Analytics & Testing
Is Your Marketing is Suffering from Fragmentation, Disappointment and Lack of Organization?
You probably answered yes… and ours is a challenge as well. Lack of organization, fragmentation and disappointment are key themes stemming from the findings of the Cross-Channel Marketing and Technology Survey, released by Signal (formerly BrightTag). The results of the study highlight the fact that marketers largely do not feel that ad tech is helping them achieve the seamless cross-channel…
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10 Keys to Success for Businesses adopting Social Media
This morning I met with a company and shared as much as I could on how and why businesses are adopting social media technologies. Too many companies have been diving first and then trying to sort out the issues later but I believe this could severely handicap a company’s success. Too often, we don’t get a second chance to implement…
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Email Marketing & Automation
Planning Your Holiday Email Strategy
Did you know that you’re under 100 days until Christmas? This holiday is rapidly approaching – and since marketers are already squeezed for time and resources, you best get an email marketing strategy together now so that you can capitalize on the season. Design, test, segmenting and scheduling your email strategy needs to be done today if you hope to…
