This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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How the Connected Enterprise Will Create a $47B Identity Security Market
In the last year, the average data breach cost companies a total of $3.5M, which is 15% more than the previous year. As a result, CIOs are searching for ways to keep their corporate data protected while minimizing productivity loss for employees. Ping Identity presents the facts about the identity security market and offers solutions for how companies can enable…
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Migrate from CMS to CMS
WordPress, Joomla, K2, Drupal, TYPO3, Blogger, Tumblr… have you ever needed to migrate from one site to the other? We have and it’s often torturous and requires a ton of manual effort. Not only that, but even once you have the content transferred, it often doesn’t deal with users, category and tag taxonomies, URL slugs, comments or images. In short,…
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Rant: The US Government Will Destroy Internet Commerce
The economy is in shambles in the United States. With record spending, the wealth gap continues to increase, poverty is climbing, the number of citizens dependent upon unemployment, food stamps, disability or welfare is at record levels. There’s only one sector of the American economy that’s thriving – with well-paid jobs, many job openings, tons of investment funding, and growing…
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How to Keep Your Users Happy When Releasing a Major Update to Your Application
There’s an inherent tension in product development between improvement and stability. On the one hand, users expect new features, functionality and maybe even a new look; on the other hand, changes can backfire when familiar interfaces suddenly disappear. This tension is greatest when a product is changed in a dramatic way – so much that it could even be called…
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Blinq: Beyond Business Cards, Power Your Team’s Professional Identity Across Every Digital Touchpoint
Professional impressions are made everywhere—on-screen, in-person, or asynchronously— and traditional business cards are no longer enough. Today’s teams need a way to consistently present themselves across digital and physical environments, ensuring every interaction is intentional, professional, and on-brand. Blinq Blinq is more than a digital business card platform—it’s a unified identity suite that equips teams to show up with impact,…
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Unlocking Marketing Effectiveness With Scalable Measurement
Marketing’s value has often been difficult to quantify, but that challenge is no longer something marketers can sidestep. With customer journeys spanning numerous channels, privacy regulations reshaping data access, and finance leaders demanding accountability for every dollar, measurement has evolved from a secondary activity to a central business discipline. The organizations that recognize and act on this shift are already…
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Optimizing Email Design to Capture the Attention of Your Reader
A few months ago at a conference, I watched a fascinating presentation on the steps that an email reader takes as they dive into their email. It’s not the route that most people believe and it works very different from a website. When you view an email, you typically view the first words of the subject line and perhaps a…
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Free Pinterest Marketing Guide from Brainhost
1.webp” alt=”” title=”Promote Your Site with Pinterest” width=”300″ height=”390″ class=”alignright size-full tie-image15685″ />The folks from Brainhost dropped me a line promoting their new guide, How to Promote your Website with Pinterest and I think they’ve done a nice job on it! Here are 3 Excerpts from the Guide You Might Find Useful: Currently, Chobani yogurt, Dyson vacuum cleaners, Etsy.com, and…
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Super Crunchers by Ian Ayres
Regular readers of my blog know that I’ve always been an advocate of measurement. A career in database marketing opened my eyes to the power of data and its ability to accurately assist marketing efforts. Attending the Webtrends Engage Conference was quite an inspiration and has really put me on a crusade to ensure companies measure and analyze their online…
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Can I get my money back, Wikipedia?
I’m not a huge contributor to Wikipedia. However, in the past I have donated some money to the foundation and contributed content to their site. I love Wikipedia… I use it all of the time and I reference it often on my blog. Wikipedia assisted me as well – generating some hits for my site AND Wikipedia improved my overall…
