Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • Content MarketingEmail marketing

    3 Email Marketing Tools You Need to Know About

    Text to Subscribe – If you are working with an email marketing agency, they will likely already have connections with a partner who offers the text to subscribe feature. Text to Subscribe is a great email marketing tool. It is a hands off approach to growing your email marketing list. Your email marketers take the time to set this up…

  • Marketing Infographicstwitter tv usage

    Twitter and Video, Like Peanut Butter and Jelly

    Of course television is an established traditional medium, but when we add second screen behavior it seems to me that some social mediums are better than others. Between Facebook and Twitter, I see many more conversations happening within Facebook than on Twitter. But on Twitter, I see a lot more posts that may or may not illicit feedback. If I’m…

  • E-commerce and RetailFreshmarketer: Conversion Optimization Suite

    Freshmarketer: Analyze, Test, and Personalize with this Conversion Optimization Suite

    The amount of work being put into digital properties and content that doesn’t actually drive any business is mind-boggling. It’s even frustrating on the services side of the industry, where customers will insist on a project to launch a site, integration, or service but then won’t invest in the time and energy to optimize the use of that platform. Optimization…

  • Artificial IntelligenceAI in Marketing: Examples and Impact

    AI in Marketing: Examples and Impact

    Artificial Intelligence (AI) has transformed numerous industries, with marketing being one of the most significantly impacted. The integration of AI in marketing examples demonstrates how businesses can leverage machine learning and automation to analyze consumer behavior, optimize campaigns, and create highly personalized experiences. From predictive analytics to chatbots and automated content generation, AI-driven solutions streamline marketing efforts, making them more efficient and…

  • Marketing ToolsAI Coding IDEs

    The Top Integrated Development Environments (IDEs) with Generative AI Code Writing

    Development isn’t limited to product engineers—it’s increasingly collaborative, involving sales engineers, marketers, and data teams who work together to build and maintain dynamic workflows, personalized user journeys, and integrated platforms. As tech stacks grow in complexity and expectations around speed and agility increase, businesses need collaborative coding tools that are not only efficient but AI-enhanced to automate routine tasks, guide…

  • Sales and Marketing Training
    Who Pays You?

    Never Lose Sight of Who Pays You

    Sometimes, we forget that our customers ultimately pay us. Look, I feel bad for my friends and colleagues at GM. But I don’t feel sorry for them. They forgot design, they forgot the customer, they forgot R&D, they forgot they are a car company. Their demise was clearly a choice. Not a symptom of our economy, but a choice made…

  • Social Media & Influencer MarketingDouglas Karr Social Media Expert Indianapolis

    Social Media Use Does Not an Expert Make

    Yet again today I was invited to a handful of events – in person and via webinar – to gain exposure to a social media expert and their take on social media marketing. As I review their profiles, LinkedIn profile, sites, and blogs, I find no substantial information supporting the premise that they are social media experts. Social media expert?…

  • Marketing BooksUnMarketing Strategy: Adoption, Momentum, and Expansion

    UnMarketing: Navigating Social Media Marketing with Adoption, Momentum, and Expansion

    Scott Stratten’s unique approach to marketing is vividly captured in his influential work, aptly titled The Unbook. This piece breaks from conventional marketing wisdom, adopting a refreshingly conversational tone that makes the complex marketing world accessible and enjoyable. From the first footnote, Stratten ensures readers are not just informed but entertained, making it a compelling read for anyone interested in…

  • Sales Enablement, Automation, and PerformanceB2B Sales Engagement, Automation, and Pipeline Acceleration Platform

    Snov.io: B2B Sales Engagement, Automation, and Pipeline Acceleration Platform

    Driving B2B sales growth often feels like juggling multiple tasks while racing against the clock. From finding the right prospects to crafting engaging follow-ups and managing CRM systems, keeping all the moving parts aligned is a challenge. What if you had a single solution that could simplify and supercharge your sales process? Snov.io Snov.io is a powerful all-in-one sales engagement…

  • Marketing & Sales Videos
    Screen Shot 2016 04 16 at 10.20.28 PM

    Bing It On!

    Microsoft is taking Google head on with a word that’s been synonymous with search and Google = relevance. Here’s the first commercial that Microsoft is running. I truly hope that Microsoft can aggressively challenge Google with Bing. For the last few days, I’ve used it as my default search engine, and I’m getting relevant results – that’s the name of…

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