This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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The Illusion of the Wisdom of Crowds: Examining the Downsides
The concept of the Wisdom of Crowds has gained significant traction in the era of Web 2.0 and Open Source, with countless articles, books, and websites touting its merits. However, upon closer examination, it becomes clear that the term may be a misnomer, and the reliance on crowds can have significant drawbacks. The Wisdom of Crowds is more akin to…
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Who Is Your B2B Buyer?
We see our clients struggle often with the tone of their content… they’re concerned that their content is too sophisticated or not sophisticated enough for their audience. We believe that a range of sophistication is most effective. Readers looking for high-authority content skim past the content that’s not of interest. They don’t judge the company nor the publication, they simply…
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TubeMogul: Digital Video Ad Planning and Buying Across Channels
eMarketer predicted the average advertising spending budget breakdown is 88% TV, 7% digital video and 5% for mobile video. With second screen and mobile video viewing rising so rapidly, TubeMogul has found that enabling a cross-channel strategy can increase awareness and reduce overall advertising costs per viewer. In fact, in a Hotels.com Case Study, TubeMogul found that message recall was…
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Pitch Less. Ask More. Win More.
We’ve all heard about the elevator pitch—that concise, persuasive spiel meant to capture attention and inspire action in the short time it takes to ride a few floors. It’s a business cliché that endures. However, like many clichés, it deserves closer examination. The irony is right in the name. Think about the modern elevator experience: you step in, everyone faces…
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Pictory: Transform Text, Blogs, and Slides Into Professional Videos With AI
Creating compelling videos at scale is one of the biggest challenges for content creators, marketers, and businesses today. Traditional video editing demands time, technical expertise, and expensive software—barriers that can prevent teams from producing the volume of video content their audiences demand. With social media algorithms rewarding video-first strategies and audiences expecting high-quality visuals, finding an efficient way to produce…
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What a Tangled Web Native Advertising Will Weave
I’m not sure if you’ve seen this video yet. It’s not safe for work but it’s absolutely hilarious regarding the topic of major newspapers and traditional news publications looking to increase revenue through the display of native advertising, also known as sponsored content. What is Native Advertising? Native advertising is an online advertising method in which the advertiser attempts to…
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Everything You Will Ever Need to Know About “Best Times”
If I never share another best time infographic, I’ll be happy that this is the last. And I really hope that you share it as well. I absolutely groan every time I see a best time to infographic. Best time to Tweet. Best time to update on Facebook. Best time to send an email. Best time to update LinkedIn. Best…
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The Impending Mobile Data Spectrum Shortage
We may see some noticeable changes in the way that our mobile devices communicate in the next few years. Push technologies that are constantly communicating between servers and mobile devices are beginning to eat up the limited bandwidth we currently have. Some companies, such as AT&T are already capping packages. With movies going mobile, music streaming going mobile, and all…
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Why Google Hiding Keywords is Great for Marketers
It seems everyone is whining and in a tizzy about Google not providing organic keyword data in Analytics. While I believe it diminishes the value of analytics somewhat, I would argue that it’s a great move that will help content Marketers. I’ve written in the past that SEO is Dead and I’ve watched as the industry has slowly gone away.…
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Why (and How) to Incorporate Retargeting into Your Digital Strategy
Retargeting, the practice of serving ads to people who have previously engaged with you online, has become a darling of the digital marketing world, and for good reason: it’s incredibly powerful and extremely cost-effective. 1.webp” alt=”” title=”How Retargeting Works” width=”640″ height=”240″ class=”aligncenter size-medium tie-image17996″ /> Retargeting, in its various forms, can serve as a complement to an existing digital strategy,…
