This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Marketing Books
UnMarketing: Navigating Social Media Marketing with Adoption, Momentum, and Expansion
Scott Stratten’s unique approach to marketing is vividly captured in his influential work, aptly titled The Unbook. This piece breaks from conventional marketing wisdom, adopting a refreshingly conversational tone that makes the complex marketing world accessible and enjoyable. From the first footnote, Stratten ensures readers are not just informed but entertained, making it a compelling read for anyone interested in…
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Marketing & Sales Videos
Falcon Social: Social Media Management for Enterprise
With Falcon Social, B2B marketers are making use of the extensive features like powerful moderation, publishing, and engagement tools to create connections, build brand awareness, gain insights, and generate new leads to drive their social business. Falcon is a fully comprehensive suite packed with powerful features for solid team collaboration, precise performance measurement, and dynamic customer engagement. They are a…
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Email Marketing & Automation
Do Your Customers LOVE You?
Do your customers love you? New survey data from Responsys reveals how brands can maintain long-term relationships with consumers and avoid unnecessary breakups. Responsys research shows that consumers take the plunge with brands when their messages are part of an orchestrated customer experience that unfolds over time, across channels and according to an individual’s behaviors and preferences. With the right…
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Marketing Infographics
The Offense and Defense of Demand Generation
With March Madness Sweet Sixteen games underway, Integrate thought this would be a perfect time to exploit their target personas’ collegiate sports enthusiasm. The new Integrate infographic is a timely, fun infographic uses thinly veiled, yet hopefully informational basketball metaphors to illustrate the benefits of automating third-party demand generation efforts. Key points of the infographic include: Bad Offense – Manual…
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Email Marketing & Automation
How Purging Our Subscriber List Increased our CTR by 183.5%
We used to advertise on our site that we had over 75,000 subscribers on our email list. While that was true, we had a nagging deliverability issue where we were getting stuck in spam folders a lot. While 75,000 subscribers look great when you’re seeking email sponsors, it’s absolutely terrible when email professionals let you know they weren’t getting your…
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Marketing Tools
The Top Integrated Development Environments (IDEs) with Generative AI Code Writing
Development isn’t limited to product engineers—it’s increasingly collaborative, involving sales engineers, marketers, and data teams who work together to build and maintain dynamic workflows, personalized user journeys, and integrated platforms. As tech stacks grow in complexity and expectations around speed and agility increase, businesses need collaborative coding tools that are not only efficient but AI-enhanced to automate routine tasks, guide…
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Marketing & Sales Videos
Bing It On!
Microsoft is taking Google head on with a word that’s been synonymous with search and Google = relevance. Here’s the first commercial that Microsoft is running. I truly hope that Microsoft can aggressively challenge Google with Bing. For the last few days, I’ve used it as my default search engine, and I’m getting relevant results – that’s the name of…
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Social Media & Influencer Marketing
What You Can Learn about Twitter from Tweets
This presentation has had over 24,000 views on Slideshare and has an incredible amount of information… all packed into snippets of 140 characters or less. You’ll even find a few of the authors from Martech Zone in there, too! The variety and richness of these tips are a real testament to the power of Twitter as a communication medium. Don’t…
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E-commerce and Retail
Rant: The US Government Will Destroy Internet Commerce
The economy is in shambles in the United States. With record spending, the wealth gap continues to increase, poverty is climbing, the number of citizens dependent upon unemployment, food stamps, disability or welfare is at record levels. There’s only one sector of the American economy that’s thriving – with well-paid jobs, many job openings, tons of investment funding, and growing…
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Paid and Organic Search Marketing
Marketing Spending Continues To Shift To Search
The marketing landscape has significantly transformed over the past decade, shifting from traditional marketing methods to digital channels. Among these digital channels, search marketing, encompassing both organic search (SEO) and pay-per-click (PPC) advertising, has emerged as a central focus for many businesses. The Rise of Search Marketing in the Digital Era Traditionally, marketing budgets were heavily invested in offline channels…
