This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Corporate Sponsorship
If I could sell patches on my suit, I think I could start a bidding war between Papa John’s, Donato’s and Dominoe’s:
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Content Marketing
Sitecore Brings Content Management to Printed Brochures
The marketing campaign production life cycle, starting with the conceptualization of an idea and extending through the development phase to the final report, data sheet, brochure, catalog, magazine or anything else is a tedious and time-consuming process. Sitecore, a market leader in online content management system software, has rolled out a new technology that has the potential to revolutionize this…
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E-commerce and Retail
Rant: The US Government Will Destroy Internet Commerce
The economy is in shambles in the United States. With record spending, the wealth gap continues to increase, poverty is climbing, the number of citizens dependent upon unemployment, food stamps, disability or welfare is at record levels. There’s only one sector of the American economy that’s thriving – with well-paid jobs, many job openings, tons of investment funding, and growing…
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Social Media & Influencer Marketing
Influencer Marketing: Beware of the Internet Famous
A few weeks ago, I received an email from a woman asking about my book. It was a bit of a sad email – reading that a woman who wanted to buy my e-book had spent a ton of money on the site where it was talked about and gotten no results in the past. Ironically, the article they read…
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Social Media & Influencer Marketing
The Dangerous Lure of Avoiding the Social Web
I was thinking about naming this post, Why Jonathan Salem Baskin is Wrong… but I actually agree with him on many points in his post, The Dangerous Lure of the Social Web. I agree, for instance, that social media gurus often try to push businesses into leveraging the media without fully understanding the culture or resources at the company they’re…
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Content Marketing
Is Your Content Strategy Production, Presence or Authority?
One of the analogies I often tell people about our agency is that we’re not a Marketing Jiffy Lube. Our job isn’t to get you in and out quickly, throw a sticker on your windshield and see you next month. We’re more of the pit crew frantically getting the car ready for the race. There are plenty of Jiffy Lubes…
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Marketing Infographics
Reasons Why a Mobile Facebook is Serious Business
Releasing a new mobile version of Facebook for tablets and mobile devices may have been one of the best moves they had ever made. Facebook is now seeing a 67% year over year growth according to this infographic from Qwaya, Reasons Why a Mobile Facebook is Serious Business. It’s time to start taking Facebook on mobile seriously. The whole world…
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Analytics & Testing
Stipple: Intelligent and Interactive Images
What if you could post images to your website or blog, make them interactive, and have the usage and tagging travel with them as they are copied from your site and saved to another? You can do this now with Stipple. Stipple also enables usage information via their analytics package. Mouseover the image below to see Stipple in action! You…
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Analytics & Testing
People over Posts, Humans over Handles
HubSpot has introduced Social Inbox, a new application that integrates social media monitoring and publishing with HubSpot’s contact database, enabling marketers to create segmented views of the social activity of their leads, customers, and biggest evangelists. The new integration reduces the noise associated with social media listening, alerts companies to key individuals in need of responses, and provides context for…
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E-commerce and Retail
Why You Need to Invest in Product Videos on Your E-commerce Site
Product videos offer e-retailers a creative way of demonstrating their products while also allowing customers a chance to view products in action. By 2021, it’s estimated that 82% of all internet traffic will be made up of video consumption. One way eCommerce businesses can get ahead of this is by creating product videos. Statistics that Encourage Product Videos for Your…
