This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Analytics & Testing
Stipple: Intelligent and Interactive Images
What if you could post images to your website or blog, make them interactive, and have the usage and tagging travel with them as they are copied from your site and saved to another? You can do this now with Stipple. Stipple also enables usage information via their analytics package. Mouseover the image below to see Stipple in action! You…
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E-commerce and Retail
AdTruth: Universal Mobile Audience Recognition
AdTruth is on-premise software that allows marketers recognize users across the mobile web and apps. AdTruth works with your existing technology to identify, target and track users while upholding consumer privacy and choice. Most user recognition technologies require either a login to identify the person and/or a cookie to track them. The problem with a cookie is that they’re often…
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E-commerce and Retail
Increff: Smarter Merchandising with Real-Time Product Insights
Scaling an e-commerce business isn’t just about driving more traffic or launching more campaigns—it’s about fulfilling demand at the right time with the right products. Brands often pour resources into digital marketing only to hit a wall: top-selling items go out of stock, while poor performers sit idle, tying up capital. The culprit? A lack of timely, granular insights to…
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Email Marketing & Automation
How to Set Email Subscriber Expectations and WIN!
Are your email subscribers clicking through to your websites, ordering your products, or registering for your events, as expected? No? Instead are they simply unresponsive, unsubscribing or (gasp) complaining? If so, perhaps you're not clearly establishing mutual expectations.
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What Job Does Your Customer Need Your Product or Service To Perform?
I attended a great event yesterday called the Innovation Summit, which was put on by Indy-based TechPoint. Clayton Christensen, the speaker, professor, and author from Harvard University spoke about Disruptive Innovation and did a remarkable job. One of the points that he made toward the later part of his presentation was about figuring out what job your customer needs your…
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Content Marketing
The Value of Content Marketing
This is a unique look at content marketing. We shared the Content Grid yesterday, discussing how each type of content can be utilized strategically. This infographic calls for an even more robust strategy because the behavior of readers is changing… becoming more skeptical and frugal. Per the Alinean Infographic: Achieving a return on content marketing investment requires more relevant, provocative,…
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Marketing Infographics
12 Steps of SEO Recovery
We love having some fun with Infographics, so with all the talk of SEO woes and even our own talk of the death of SEO, we decided to come up with a 12 Step Program for SEO Consultants and put it into a humorous infographic! SEO Prayer: Google grant me the serenity to accept the rank I cannot change, the…
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Marketing & Sales Videos
Find Influencers with Little Bird
Jay Baer told us on our recent podcast that he had a system launching soon for identifying influencers online. There’s a few traditional public relations systems that do this, but unfortunately, they just haven’t captured online influence as well as they had with traditional reporters and writers. Little Bird is the way for businesses of all sizes to discover true…
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Content Marketing
Manage Multiple Instances of WordPress with ManageWP
We’ve literally signed 3 more WordPress clients in the last week and the demand continues to grow. As we continue to manage and monitor our clients’ sites, it’s time that we started looking for a system to help make it much more efficient. ManageWP is an all-inclusive WordPress management console that gives users full power and complete control in managing…
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Content Marketing
Content: The Key to Killer Blog Posts
Sharing great content will forever be the driving force for companies to build their online presence, share their stories, and attract, engage and sell to customers. We are working with two clients right now whose strategies have changed and they weren’t sharing visual content via social and haven’t had us developing video or infographics… and the downturn in their share…
