This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Don’t Spend a lot on Your Web Design
Many of my friends are web designers – and I hope they don’t get upset at this post. First, let me start by saying that great web design can have a significant impact on the type of clients you attract, the response rates of prospects clicking through, as well as the total revenue of your company. If you believe a…
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Content Marketing
Virtual Events Don’t Have to Suck: Marketing Departments Can Make Them Dazzle
We all participated in a lot of virtual events during the pandemic — every human interaction became a Zoom or Meets meeting. After two years of staring at screens, it’s hard to get people to tune into another boring virtual event or webinar. So, why are the best marketing teams investing in virtual events and webinars? When well executed, virtual…
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Artificial Intelligence
How Virtual Assistants Are Transforming Customer Personalization—and Innovation
Personalization is profitable (when it works). Connecting with customers on a deeper level is an undisputed game-changer in sales and brand development. Understanding the audience—their needs, preferences, and behaviors—leads to better problem-solving and conversions. Businesses that leverage personalization can achieve a 10-15% boost in sales. McKinsey And when they were first rolled out at scale, chatbots were supposed to deliver…
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Working Too Many Hours at Home? An Easy Way to Stop…
Tonight I left my power supply for my laptop at work. I had two power supplies (another good thing to do… always buy an extra!) but one of them recently went on the fritz. As I write this post, I have 2 hours and 15 minutes left to get some work done. Sure, I have other computers in the house…
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Interspire Inspiring Sophisticated Email Marketing
This is a sponsored post. The folks at Interspire are raising the bar on Email Service Provider software with their newest upgrade, Interspire Email Marketer. Interspire offers a dynamic and robust email marketing solution that comes as an affordable server installed version or as a hosted web based solution. One of the most unique features in their latest version (5.5)…
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Content Marketing
The Content Grid v2
The Content Grid (Version 2), developed by JESS3 and Eloqua, explains the connection between content type and distribution channels, matching content to the buyer’s stage in the purchase process, equipping marketers with Key Performance Indicators for each type of content, and delivering it all in an easily digestible grid. The introduction to the Infographic reads: The buying process begins long…
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Marketing Infographics
The Real Cost of Social Media
The folks at Focus put out this infographic, sharing actual data on the cost, benefit and return on investment of social media. I appreciate the fact that they approximate the hours spent to manage the medium and even provide a cost to benefit ratio for top brands utilizing social media. Did you know the average monthly value of a Twitter…
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Mobile Marketing, Messaging, and Apps
Poll Results: How Optimistic Are We About Apple?
Last week’s poll came at a solemn time but it had to be asked… do people think that Apple would survive without Mr. Jobs at the helm? It’s an important question for folks in the marketing industry for a few reasons… first is the hardware the supports much of the digital publishing industry, second is supporting Apple goods (iPads, iPhones,…
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Analytics & Testing
10 Mobile Strategy Considerations
Planning to embrace mobile engagement in a big way? There are many considerations that companies simply don’t anticipate or work to maximize their mobile strategies. Make sure to pay heed to the following tips: Seamless Technology – While technology for mobile engagement has still not arrived fully, companies should base their architecture around a cloud-based platform that brings together content,…
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Analytics & Testing
6 Signs It’s Time to Ditch Your Analytics Software
A well-crafted business intelligence (BI) software solution is crucial for any organization that wants to determine the ROI of their online endeavors. Whether it’s project tracking, an email marketing campaign, or forecasting, a company cannot thrive without tracking areas of growth and opportunity through reporting. Analytics software will only cost time and money if it doesn’t capture accurate snapshots of…
